The most important shopper of the future isn’t human
The response requires more than trying to influence where AI looks for answers. Here’s how to do it.
A shopper asks an AI assistant for sneakers for a 23-year-old. Another Googles a boutique hotel in Rome. Before either sees a picture of a shoe or a room, artificial intelligence has helped decide which brands deserve consideration. Mental availability is no longer formed directly by comms and shopper experience; a new intermediary has stepped in.
