5 ways to turn your cold outreach into a job offer
Skip the elevator pitch. Ask an elevator question instead.
Taylor Stanton, a former student of mine, spent nearly 15 years as a communications professional for tech CEOs in Silicon Valley. On the side, he photographed the underexplored backcountry of national parks and posted the images with educational content on social media, drawing around 20 million impressions. When he turned that work into a self-published book, he doubled his investment within 48 hours of launch. That same year, he landed a job with the largest congressionally chartered foundation supporting public lands, an opportunity he says came from his thought leadership about those underexplored places. Turns out, his work had been making the introduction for months.
