JT Talks Off-White, Attending Paris Fashion Week and Rejecting Fashion Guidelines
American rapper JT is aware of the precise trend second that obtained her on the radar of luxurious homes. It’s too dangerous she refuses to say what it’s. “I’m not telling y’all what it’s as a result of I don’t need anyone to steal my sauce,” she playfully tells Fashionista.
But for the enjoyable of it, let’s take a guess anyway: Perhaps her defining trend second was when she wore Jean Paul Gaultier to the 2023 BET Awards. Or possibly it was the corseted Mirror Palais robe she sported on the 2023 MTV Awards. It may even have been one in all JT’s many fashion-forward music movies that obtained her on the business’s radar.
Photo: Prince Williams/WireImage
All this to say, she has many sartorial moments as a contender. So it’s no shock that she’s lastly gained a presence within the excessive trend planet. (It was a very long time coming.)
Most lately, the rapper starred within the debut marketing campaign for L/AB c/o Off-White, Off-White’s accessibly priced, streetwear-oriented sub-label. She fronts the marketing campaign alongside Glaive, PZ, Vivian Jenna Wilson, Mazzy Joya, Julez Smith and Jay Guapõ. “It was such an thrilling mission, to start with, as a result of we shot it in Berlin,” JT says. “That was my first time ever being in Berlin…The Off-White workforce made it very magical.”
JT sees being part of this mission as a full-circle second: She’s a longtime fan of the model, and even remembers having its iconic Industrial Yellow Belt on her purchasing wishlist when she was youthful. “I couldn’t afford it on the time,” she says of the piece. “But Off-White has all the time been tremendous cool.” (And in case you’re questioning, sure, she does personal the belt now.)
JT starring in L/AB c/o Off-White debut marketing campaign.
Photo: Services Généraux/Courtesy of Off-White
She additionally firmly believes the late Virgil Abloh would’ve appreciated her if he have been alive. “I might’ve by no means carried out [the campaign] if I assumed, ‘No, this man would suppose I’m corny,'” she shares. “But I believe that he would’ve fucked with me, 100%.”
At the guts of L/AB c/o Off-White’s debut marketing campaign lies a theme of freedom and individuality. JT’s distinctive type aesthetic displays that idea wholeheartedly: She describes her private type as versatile and ever-changing. “My private type actually [depends] on how I really feel after I get up,” she explains. “It is dependent upon no matter temper I’m in.”
Some days, she’s within the temper for a primary sweatsuit. Others, she wears head-to-toe name-brand designer garments. “Sometimes I purchase shit that I don’t even put on,” she laughs. (Celebrities, they’re identical to us.)
Photo: Stephanie Augello/WWD through Getty Images
That mentioned, the artist has actually observed her sense of fashion mature through the years. The Miami native confesses she used to consider the whole lot she wore had to be designer. “Miami bitches are the fliest bitches within the planet…however we’re so goddamn designer joyful,” she says. “We love designer in Miami. That’s what it’s all about.”
Now? “I could make trend out of something versus after I thought that the whole lot needed to have a label,” she says.
JT’s adaptable type method rings true it doesn’t matter what occasion she’s stepping out for — whether or not she’s getting dressed for an on-stage efficiency or a red-carpet occasion. Of course, she considers various factors for every event: Her on-stage outfits are sometimes extra “comfy,” and he or she’s not as self-conscious. “With my followers, I do know I may go on the market in a white T-shirt, and so they’ll settle for me for who I’m,” she explains. “They’re not going to guage me. They’re going to like me.”
Photo: Pierre Mouton/Getty Images for Mugler
Conversely, the rapper is extra conscientious about her outfit decisions for red-carpet and street-style appearances. “Girl, I’m anxious about whether or not I look large or small, whether or not I look brief or tall; I’m ensuring nothing ain’t in my enamel,” she confesses. “The purple carpet [photos] are one thing that’s going to exit into the planet for folks to guage.”
The frequent thread between each processes, although? She stays true to herself and doesn’t chase tendencies or cater to on-line critics. “I do what I need to do, and I put on what I need to put on,” she says. “I don’t costume to impress others — I costume to impress myself.”
That dedication to embracing sartorial individuality even rang true at her current look at Paris Fashion Week (PFW) in September. JT sat entrance row at Schiaparelli and Chanel’s Spring 2027 exhibits. For the previous, she wore a (customized!) sculptural sheer black robe and star-shaped nipple covers. Meanwhile, at Chanel, she wore a extra modest black rib-knit sweater set.
JT attending Chanel’s Spring 2027 present throughout Paris Fashion Week.
Photo: Stephane Cardinale – Corbis/Corbis through Getty Images
“It was such a superb week for me to have good enamel as a result of I couldn’t cease smiling,” she says about attending PFW. “I’m nonetheless on that prime. I can’t cease trying on the photos of myself. I nailed it. It was such an attractive, lovely second. I don’t suppose I’m ever going to come back down from this, actually.”
With an Off-White marketing campaign and a number of trend present appearances beneath her belt, is it secure to think about JT a trend It woman? Honestly, the rapper isn’t caught up in titles. “I simply see myself as JT,” she says. “I don’t know why the whole lot has to have such a time period to it. I believe it all the time simply packing containers folks in. If folks need to name me [a fashion It girl], then that’s what it’s. If they don’t, I’m nonetheless going to be JT, so it doesn’t matter.”
The most essential factor she hopes folks take away from her trend is that it’s okay to be unapologetically your self. “I didn’t observe no person else’s guidelines,” she says. “I didn’t care what no person mentioned, and I hope that I encourage folks to be the identical approach.”
