Infacet a Style Particular person’s Bag in 2006 vs. 2026

Today, October 14, marks Who What Wear’s 20th anniversary, and we’re celebrating with our first-ever special-edition print journal starring Whitney Peak and Iris Law. For the previous twenty years, we have been reporting on trends, creating shoppable guides, and overlaying celebrity style—ever since cofounders Hillary Kerr and Katherine Power revealed the debut story on October 23, 2006, “Trend Report: Little Leather Jackets.”

In honor of our milestone birthday, we created a “What’s in My Bag?” 2006 vs. 2026—reflecting on the staples of each eras. While a lot has modified over the past 20 years (we have outgrown our Juicy Couture Eau de Parfum), some issues by no means do (we’re nonetheless sporting oversize sunglasses).

Below, take a peek at all the pieces a style individual would possibly’ve carried of their purse in 2006—and all the pieces they’re carrying now.

Going again to 2006, rom-coms like She’s the Man have been in theaters whereas the lovable Seth Cohen graced our TV screens on The O.C. True Religion jeans have been sitting low on the hips, Paris Hilton had Lancôme Juicy Tubes on her lips, and The Strokes have been on repeat with an icy blue iPod Nano scoring the soundtrack of our lives. Opening Ceremony was the place to buy, Nars’s Orgasm blush was a greatest vendor, we stashed a tin of Altoids Sours in each purse, and by some means, we have been getting round utilizing printouts from MapQuest.

Thinking about 2026 to date and the tendencies which have outlined this yr, bug-eyed, large-framed sun shades have made a comeback, and Khaite x Oliver Peoples 1967C have develop into the most-wanted pair amongst editors and celebrities. For beauty, Rhode’s Peptide Lip Treatment continues to be in all places after launching in 2022, impartial fragrances like DedCool’s Xtra Milk are viral, Prada Beauty is an editor favourite, and Celisse nail polish has a cult following. Meanwhile, many people learn Lena Dunham’s newest memoir, Famesick; watched the field workplace–defying Obsession; and perhaps even noticed Audrey Hobert in live performance (or a minimum of listened to her album Who’s the Clown?). Keep scrolling to buy our favorites from the shoot.