US midterms: The rise of AI election adverts in US midterms marketing campaign


Researchers say AI adverts are getting used greater than ever within the US midterms marketing campaign forward of the elections in November.

Some of the adverts are being funded by outdoors political teams however they’ve additionally come immediately from candidates in some key races.

BBC Verify has tracked dozens of AI adverts to evaluate how they’re being utilized by campaigns – as Jake Horton explains.

Produced by Krystal Campos. Graphics by Sally Nicholls and Henry Esterson.



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