Skydance Unveils Advert Management After Paramount-WBD Merger: Leaked Memo
Skydance has introduced new management for its mixed promoting enterprise following the Paramount-Warner Bros. Discovery merger, in response to a memo considered by Business Insider.
Jay Askinasi, Skydance’s chief income officer for promoting, outlined the brand new management construction for the “unified Skydance Advertising group.” Following the completion of the $110 billion merger this month, Skydance’s portfolio consists of Paramount and Paramount+, Warner Bros., HBO and HBO Max, CBS, CNN, and extra.
Askinasi stated going ahead that the management crew would come with:
- Danielle Carney, head of US gross sales
- Jill Steinhauser, head of advert partnerships
- Christine Hong, head of income operations
- Chris Brady, head of Skydance Media Labs
- Ed Romaine, head of advert advertising and marketing
- Evan Giamanco, head of product technique and measurement
Askinasi stated Steve Ellis would proceed as chief working officer for promoting, a place he has held at Paramount since 2022, and integration lead. He additionally stated Lee Sears would proceed to guide Paramount’s cross-border promoting enterprise as a part of its management crew whereas execs “consider the WBD cross-border enterprise and decide the best construction for the brand new Skydance group.”
Askinasi additionally thanked Ryan Gould, president of advert gross sales and go-to-market at Warner Bros. Discovery, and Bobby Voltaggio, president of advert gross sales and platform monetization at Warner Bros. Discovery, and stated they’d “proceed to associate” with him “all through the fourth quarter.”
“This crew displays how we intend to work: with clear possession, fewer layers, and leaders who’re near the work,” Askinasi instructed staffers within the memo. “We will arrange round how shoppers plan and purchase, elevate our strongest IP and artistic capabilities, and use shared knowledge and intelligence to make sooner, higher choices.”
A consultant for Skydance didn’t reply to a request for remark.
Several different management strikes have been introduced for the reason that merger’s completion. Another leaked memo on Thursday revealed modifications to Skydance’s product and tech team, which included the departure of 4 Warner Bros. Discovery executives.
