This Truck Brand Tops JD Power’s Automotive Loyalty Study In 2026

Whether you are out there for home equipment, electronics, or vehicles, JD Power may be a useful web site that will help you gauge fellow consumers’ opinions of merchandise earlier than buying. JD Power does not typically take a look at objects out by itself, nevertheless it does conduct market surveys and research to find out essential elements like buyer satisfaction, general high quality, and, maybe most significantly, model loyalty.

Brand loyalty could be a fairly good indicator of each buyer satisfaction and the final high quality of the services. After all, when you would purchase one thing once more from a model, you most likely had an excellent expertise with the merchandise you will have. If you are leaning on loyalty numbers that will help you decide which of the major pickup truck brands you wish to buy from in 2026, you is likely to be stunned that, in accordance with JD Power, Toyota will not be the model customers are most dedicated to. That honor went as an alternative to Ford Motor Company.

That information is not completely surprising, as Ford received the title of getting the best-selling truck in the U.S. in 2025. That development is not prone to change within the 2026 calendar 12 months. Moreover, Ford vehicles earned the highest spot in JD Power’s Automotive Loyalty Study for 4 consecutive years previous to the discharge of the 2026 numbers. The iconic American automaker can now declare its fifth straight title, having earned a 66.2% loyalty score from prospects. As for Toyota, the Japanese automaker positioned second on the 2026 listing with a loyalty score of 62.2%. 

Ford Motor Company’s 66.2% truck loyalty rating was the best of any main auto model included in any sector of the examine. Given Ford’s common dominance within the larger truck market, Toyota should still be feeling fairly good with a second-place end. The automaker is little doubt feeling nice concerning the results in several other sectors, nonetheless, as Toyota took the highest spot in not one, however two different automotive classes.

Those classes embrace each mass-market automobile manufacturers and mass-market SUVs, the place Toyota earned excessive marks of 64.8% and 63.8%, respectively. On high of these market sector wins, Toyota’s luxury brand, Lexus, took the highest spot within the premium SUV model class, beating out BMW with a loyalty rating of 59.2% to the latter’s 56.4%. As for the runners up within the mass-market automobile and SUV classes, Honda positioned second in each with scores of 64.8% and 63%, respectively. 

The remaining class within the JD Power examine is premium automobile manufacturers, the place the Volkswagen-owned automaker Porsche took the highest spot with a loyalty rating of 61.3%. BMW took second place, falling properly behind Porsche’s mark with a loyalty rating of 49.3%. This is the eighth consecutive 12 months JD Power has undertaken the automotive loyalty examine. According to its web site, the outcomes are primarily based on “the proportion of car homeowners who select the identical model when buying and selling in or buying their subsequent car.” The numbers had been collected solely from gross sales of new-vehicle franchise sellers between September 2025 and August 2026.