Should Learn: McMullen Opens Flagship in San Francisco's Union Square, Beckham Brands Deliver Strong Growth Across Ventures

These are the tales making headlines in trend on Friday.

McMullen Opens Flagship in San Francisco’s Union Square

Luxury boutique McMullen — based by Sherri McMullen in 2007 — is opening a brand new flagship in San Francisco’s Union Square, designed by Gabriella Khalil with assertion works by Aisling Camps and Mickalene Thomas. Located at 135 Maiden Lane, the 6,342-square-foot retailer opens to the general public on Sept. 25. Stocked manufacturers embrace Dries Van Noten, Diotima, Proenza Schouler, Christopher John Rogers, Burc Akyol, Tibi, Kallmeyer and Heirlome, amongst many others. {Fashionista inbox}

Beckham Brands Deliver Strong Growth Across Ventures

David and Victoria Beckham’s companies each posted robust outcomes for fiscal 2025. David’s DRJB Holdings noticed turnover climb 20% to $110.5 million and web revenue rise to $49.8 million, fueled by new offers with McDonald’s, Verizon and PepsiCo’s Lay’s forward of the 2026 FIFA World Cup. Victoria Beckham Holdings Ltd. turned an working revenue of £7.3 million ($9.8 million) whereas turnover rose 15% to £129.8 million ($174 million), marking its fifth straight yr of double-digit development. Momentum has continued into 2026, with each manufacturers increasing retail footprints throughout the U.S. and Europe. {WWD/paywalled}

Chanel Taps Lucia Pieroni To Head Makeup Creative Direction

Chanel has named Lucia Pieroni as its inventive make-up director, efficient September 2026. Pieroni will report back to Simona Cattaneo, president of perfume and sweetness. Pieroni beforehand served as inventive director of make-up at Clé de Peau Beauté from 2006 to 2019 and has labored alongside Matthieu Blazy since his debut Chanel trend present in October 2025. “Being chosen to affix Chanel is a superb honor,” Pieroni stated, calling it “a very thrilling juncture in Chanel’s journey.” {Fashionista inbox}

Researchers Question Safety of Natural Fibers

Demand for pure fibers like cotton and wool is climbing as customers more and more flip away from synthetics over chemical and microplastic considerations. But researchers say the fibers want nearer research as producers typically deal with cotton and wool with substances corresponding to PFAS and antimicrobial coatings, and the materials shed microfibers which have turned up in oceans and human lungs. Scientists warning the analysis stays far much less developed than work on artificial air pollution, and no clothes has been linked to sickness in wearers. {The Wall Street Journal/paywalled}

Gucci’s New Sneakers Depart From Italian-Made Roots

Gucci has began labeling some new footwear “Made in China,” together with a $1,000 sneaker from designer Demna, departing from its Italian heritage because it courts price-conscious customers. The model says the transfer displays a provider’s technical experience, although analysts warn it may reduce Gucci’s luxurious positioning, a danger compounded by a 50% gross sales drop over three years and reported worth cuts in key financial hubs like China. {Reuters/paywalled}

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