Meet the Loewe Bag Celebs in L.A., Paris, and NYC Are Wearing

When Jack McCollough and Lazaro Hernandez left Proneza Schouler to affix Loewe in April 2025, they arrived with a transparent viewpoint. As the home’s new artistic administrators, the duo wasted no time placing their stamp on the model, balancing playful craftsmanship with items that felt polished, fashionable, and simple to put on. Their spring/summer 2026 debut collection provided loads of noteworthy moments, from layered button-down shirts to sporty jackets, however the equipment stole the present. Leading the cost was the Amazona 180, a recent tackle Loewe’s iconic Amazona Bag. This bag rapidly grew to become an It merchandise when it launched in February and was coveted by celebrities. But that is solely a part of McCollough and Hernandez’s story of designing heavy hitters within the bag division.

For Loewe’s F/W 26 collection, McCollough and Hernandez launched a brand new bag. This time, it was not a reinvention of one thing from the archive. It was solely recent and distinct. It is named the Whisker, and in lower than three months because it grew to become obtainable to buy, it is already on observe to turn out to be the subsequent It bag. It’s straightforward to see why.

The design strikes a intelligent steadiness between playful and complex—emphasis on playful. As the identify might counsel, the bag is supposed to resemble a cat’s whiskers, and it actually does. You do not want your creativeness to see it. The zipper pulls and lengthy aspect tassels create what seems like a pair of floppy ears and a cat’s whiskers.

This sense of ease extends to the development. Crafted in gentle, glazed leather-based and designed with structured folds, the Whisker has a supple high quality that permits it to break down naturally in opposition to the physique. Like the Amazona 180, it incorporates a structured deal with, however the longer size makes it extra snug to put on on the shoulder—even over a winter coat. The shoulder strap additionally has spherical button {hardware} that lets it hinge and transfer. McCollough and Hernandez actually left no element behind. The coloration vary solely provides to its attraction. It’s obtainable in all the things from butter yellow and cherry crimson to black plaid and light-brown plaid.

Not surprisingly, the Whisker has already confirmed itself versatile, as proven by the primary wave of celebrities who’ve carried the bag. It’s been worn on the shoulder and paired with a pencil skirt and fitted blazer, as seen on Petra Collins, and tucked underneath the arm and worn as a clutch to decorate up denims and a leather jacket, as seen on Hannah Einbinder. Keep scrolling to find and store the Loewe Whisker Bag.