How Cassey Ho Turned 'Blogilates' Into a Viral Activewear Model
Listen to the total dialog between Popflex Founder, CEO and Head Designer Cassey Ho and Fashionista Associate Editor Catie Pusateri on The Fashionista Network on Spotify.
While making ready to graduate with a level in pre-med biology, Cassey Ho taught Pilates on the facet and began a YouTube channel for her college students referred to as Blogilates in 2009. After unintentionally tapping into a web-based viewers past her real-life college students (Blogilates now boasts greater than 11 million YouTube subscribers), Ho started designing her personal activewear items to put on in her movies, and formally launched her label Popflex in 2016. A decade later, Popflex is among the main activewear manufacturers within the area, recognized for viral designs like its Cloud Hoodie and Pirouette Skort.
In 2023, Shein took discover and duped Popflex’s Pirouette Skort, a sheer tiered skirt concealing interior shorts. In response, Ho efficiently patented her design. Just over a 12 months later, Taylor Swift wore the Popflex skort in her “I Can Do It With A Broken Heart” music video; it bought out “in a matter of minutes,” in keeping with Ho. With the patent, Ho was now capable of shield the design towards fast-fashion dupes that usually come up when a product goes viral.
Photo: Courtesy of Popflex
“If I don’t combat to guard my design, individuals are simply going to stroll throughout me,” Ho stated throughout our dialog. “So it’s plenty of emotional power to take care of this, however on the similar time, by preventing for my design, I additionally communicate up for different impartial designers who might not have the platform to talk about this stuff that occur on a regular basis, sadly.”
On The Fashionista Network, Ho additionally mentioned fixing for widespread activewear woes in her designs, testing Popflex’s sizing information on actual shoppers, launching Blogilates for Target in 2025, repurposing fast-fashion dupes of her designs and extra. Watch the total interview on YouTube under.
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