Discovered It at J.Crew: This Is Fall 2026’s It Sweater

As we crawl our means into sweater season (sure, crawl—it is within the 80s throughout the East Coast this week), I’ve been conserving shut watch on the most recent arrivals from the go-to sweater manufacturers, J.Crew being one in every of them. And earlier this week, I got here throughout one which I instantly tagged as fall 2026’s It sweater. The subsequent factor I did was order it, clearly.

If you learn Who What Wear or shopped for sweaters in any respect final fall and winter, you in all probability know all about J.Crew‘s reissue of one in every of its iconic sweater kinds, now often called the 2025 Rollneck Sweater. It immediately went viral and bought out. Since then, the model has launched it in a slew of colours and new iterations, together with the Tiny Rollneck and the Rollneck Reversible Cardigan. This week, amongst its new arrivals, I noticed the traditional 2025 Rollneck Sweater in a vibrant purple hue, the season’s largest coloration pattern. Needless to say, when an under-$100 It merchandise and the present It coloration mix, you have got successful in your palms.