Joseph Altuzarra Brings His Literary Influences and Balloon Pants to Old Navy


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When Gap Inc. Creative Director Zac Posen started constructing Old Navy’s designer collaboration program, certainly one of his high priorities was highlighting American expertise. “I believed the American business wanted it, and we now have such unbelievable expertise right here,” he tells Fashionista.

Anna Sui was the primary label to take part in this system, adopted by Christopher John Rogers. This fall, Old Navy tapped Altuzarra as its third designer collaborator. “Joseph [Altuzarra] has actually constructed an unbelievable planet, and he has an ideal sense of care,” Posen says. “He understands the enjoyment and whimsy of our Old Navy buyer.” There’s additionally a high-profile marketing campaign star within the combine: Alexa Chung.

Altuzarra x Old Navy marketing campaign, starring Alexa Chung. Photo: Courtesy of Old Navy.

The collaboration happened organically, in accordance with Joseph Altuzarra: “It was a extremely thrilling alternative to deliver the storytelling and planet of Altuzarra to the Old Navy buyer.” His artistic course of started the identical means he approaches his runway collections: with literature. Specifically, he referenced “Wuthering Heights” (as he did for Fall 2025) and “Pride and Prejudice.”

“I used to be actually impressed by this romantic heroine, these windswept moors and this deep romanticism,” the designer explains. The lineup displays the romance and thriller of traditional fiction by means of vintage-inspired floral prints, wealthy jewel tones, Fair Isle sweaters and structured outerwear. However, it blends that literary perspective with Old Navy’s heritage of simple dressing, accessibility and versatile types.

Chung starring within the Altuzarra x Old Navy marketing campaign. Photo: Courtesy of Old Navy

The limited-edition assortment spans outerwear, clothes, tanks, blouses, denims, trousers and equipment priced from $25 to $140. This can be the primary designer collaboration that provides matching types for women and toddlers. Standout items embody a parka with a removable plaid liner; an embroidered, corduroy-collared jacket; high-waist balloon trousers and scarf clothes. As a cheeky reference to the literary theme, all the clothes tags double as bookmarks.

“From the very starting, [this collection] was a dialogue between what we do at Altuzarra — the romanticism, femininity and storytelling of the model — [and] what Old Navy stands for, which is optimism and ease of American sportswear, and the way these two issues can come collectively,” Altuzarra says.

Below, see each merchandise from Altuzarra x Old Navy.

Old Navy x Altuzarra Off-The-Shoulder Maxi Dress, $60

Old Navy x Altuzarra Off-The-Shoulder Maxi Dress, $60

Old Navy x Altuzarra Scarf Midi Dress, $77

Old Navy x Altuzarra Handkerchief Midi Dress, $75

Old Navy x Altuzarra Maxi Dress, $80

Old Navy x Altuzarra Velvet Maxi Dress, $80

Old Navy x Altuzarra Tea Midi Dress, $75

Old Navy x Altuzarra Fitted Blazer, $80

Old Navy x Altuzarra Fair Isle Mock-Neck Sweater, $70

Old Navy x Altuzarra Fair Isle Mock-Neck Sweater, $70

Old Navy x Altuzarra Sherpa Jacket, $80

Old Navy x Altuzarra Embroidered Cardigan, $65

Old Navy x Altuzarra Extra High-Waisted Balloon Trouser Pants, $70

Old Navy x Altuzarra Extra High-Waisted Balloon Trouser Pants, $70

Old Navy x Altuzarra Extra High-Waisted Balloon Trouser Pants, $70

Old Navy x Altuzarra High-Waisted Embellished Baggy Wide-Leg Jeans, $70

Old Navy x Altuzarra High-Waisted Baggy Wide-Leg Jeans, $70

Old Navy x Altuzarra High-Waisted Baggy Wide-Leg Jeans, $70

Old Navy x Altuzarra Tiered Swing Maxi Skirt, $60

Old Navy x Altuzarra Tiered Swing Maxi Skirt, $60

Old Navy x Altuzarra Jersey Off-The-Shoulder Top, $37

Old Navy x Altuzarra Jersey Off-The-Shoulder Top, $37

Old Navy x Altuzarra Scarf Tank Top, $40

Old Navy x Altuzarra Scarf Tank Top, $40

Old Navy x Altuzarra Scarf Tank Top, $40

Old Navy x Altuzarra Long-Sleeve Ribbed Fitted Top, $27

Old Navy x Altuzarra Long-Sleeve Ribbed Fitted Top, $27

Old Navy x Altuzarra Long-Sleeve Button-Down Top, $40

Old Navy x Altuzarra Long-Sleeve Button-Down Top, $40

Old Navy x Altuzarra Satin Lace Cami Top, $30

Old Navy x Altuzarra Satin Lace Cami Top, $30

Old Navy x Altuzarra Wool Overcoat, $120

Old Navy x Altuzarra Satin Scarf, $25

Old Navy x Altuzarra Satin Scarf, $25

Old Navy x Altuzarra Handkerchief Sweater Scarf, $30

Old Navy x Altuzarra Knit Scarf, $25

Old Navy x Altuzarra Vegan Leather Gloves, $30

Old Navy x Altuzarra Vegan Leather Drawstring Baguette Bag, $37

Old Navy x Altuzarra Embellished Skirt for Girls, $40

Old Navy x Altuzarra Ruffled Swing Dress for Toddler Girls, $40

Old Navy x Altuzarra Ruffled Swing Dress for Toddler Girls, $40

Old Navy x Altuzarra Plaid Dress for Girls, $47

Old Navy x Altuzarra Cardigan for Toddler Girls, $40

Old Navy x Altuzarra Mock-Neck Fair Isle
Sweater for Girls, $47

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