Brunello Cucinelli transforms a historic Tashkent madrasah right into a runway
Handmade carpets lined the courtyard of one among Tashkent’s historic madrasahs as Italian style home Brunello Cucinelli offered its Fall-Winter 2026 assortment within the Uzbek capital.
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Models walked throughout the carpets laid contained in the Abulkasim Madrasah, whereas native music and performances accompanied the present.
The setting was uncommon for an global style presentation. A madrasah is a conventional Islamic instructional establishment, and the Abulkasim advanced dates from the nineteenth century. Built on the positioning of an earlier architectural advanced, it was expanded with a second ground in 1864.
Today, it’s a protected historic monument, however it’s not merely a preserved constructing. Former scholar rooms overlooking the courtyard are utilized by craftspeople working in ceramics, wooden carving, engraving, miniature portray and different conventional arts.
Fashion inside a working craft centre
Organisers stated the selection of venue was supposed to attach the style home’s emphasis on handcraft with Uzbekistan’s personal artisanal traditions.
Carolina Cucinelli, Vice President and Co-Creative Director of Brunello Cucinelli, stated she had frolicked taking a look at among the crafts produced domestically throughout her go to.
“Artisanality is without doubt one of the most necessary key factors between Uzbekistan and Solomeo,” she stated, referring to the Umbrian village the place the corporate relies.
“We had the prospect to see pottery, jewelry and the material. This is superb. Everything could be very vibrant.”
The present included each the boys’s and girls’s Fall-Winter collections, with tailoring, knitwear and outerwear offered towards the structure of the madrasah and the carpets protecting its courtyard.
The selection of a historic craft centre additionally has a parallel in Cucinelli’s actions in Italy.
In 2025, Brunello Cucinelli obtained an honorary doctorate partly recognising his work on the restoration of Solomeo, the Umbrian village the place his firm relies. A college established there additionally trains college students in conventional abilities together with tailoring, sample chopping, gardening and masonry.
Uzbek style seems to be past its house market
The present comes as Uzbekistan’s personal design scene can be wanting beyond the domestic market.
Some native designers have already begun testing demand overseas, combining up to date style with supplies and strategies rooted in Uzbek craft traditions.
The Tashkent occasion was organised by luxurious retailer Glamour Avenue.
Dmitriy Maschenko, CEO of Podium and Glamour Avenue, stated the idea was designed across the cultural setting of the present.
“The idea of the present was to convey Italian tradition along with our nice Uzbek tradition”, he stated.
Maschenko additionally stated he anticipated extra global style manufacturers to enter the Uzbek market within the coming years.
Brunello Cucinelli already has a retail presence in Tashkent. The October present, nonetheless, moved the gathering right into a historic advanced the place conventional Uzbek crafts proceed to be practised.
