Advisor moves: Atlas tops $1B as Wells Fargo, UBS add bank veterans
Wells Fargo adds two bank-channel recruits, UBS lands a JPMorgan Chase veteran, and a multi-family office lifts Atlas past $1B
Wells Fargo Advisors made more headway in its recruitment efforts with the addition of two advisors overseeing a combined roughly $400 million in client assets to its bank-based channel, while UBS has hired a JPMorgan Chase veteran in Connecticut, and Atlas Legacy Advisors crosses $1 billion in assets under management after bringing on a Southern California family office team.
Wells Fargo bank channel adds two advisors from rival lenders
David Lee has joined Wells Fargo Advisors in Palo Alto, California, from U.S. Bancorp Advisors, where he managed more than $160 million in client assets. In Houston, Aurian Faridi has come aboard from J.P. Morgan, where he oversaw approximately $240 million.
Both advisors work in the firm’s bank-based channel, which places advisors inside Wells Fargo bank branches to serve clients alongside bankers. They get the same access to firm resources as advisors in its traditional brokerage model.
Late last month, WFA announced it was adusting its revenue and pay hurdles for advisors, marking the first time in half a decade it adjusted such targets within its advisor compensation plan.
“We want to make sure our advisor compensation plan is aligned with our business strategy and that we are partners together,” Sol Gindi, head of Wells Fargo Advisors, told InvestmentNews.
UBS lands JPMorgan Chase advisor in Westport
UBS Wealth Management announced it has recruited Kelley Hart to its Westport, Connecticut, office. Before joining UBS, Hart – who has a 17-year track record in financial services – was a financial advisor at JPMorgan Chase .
Hart specializes in long-term financial planning and multigenerational wealth. She works with families to reconcile differing generational views on money, align their financial goals and prepare heirs for the responsibilities of managing wealth. Her approach covers family values and financial education as well as portfolios.
She joins the East Division under Chris DiMuria, Market Executive Kevin Adams and Market Director Jim Miller.
“Her extensive industry experience and focus on helping families navigate the complexities of multigenerational wealth will be a valuable addition to our business and the clients we serve,” Miller said.
The hire comes as UBS works to stabilize its US advisor headcount after a wave of departures that made it one of the biggest net losers of advisors in 2025.
Multi-family office team lifts Atlas past $1 billion
Atlas Legacy Advisors, an independent multi-family office serving high-net-worth families, business owners, executives, entrepreneurs, athletes and entertainers, has added the Eddy Investment Group to push its assets under management above $1 billion.
The Eddy team provides financial planning and investment management to wealthy families. It will remain in Redondo Beach, California, giving Atlas its third office in the state. Neither firm disclosed the team’s assets or its prior affiliation.
Wendy Eddy, the group’s founder and managing director, joins Atlas as a managing director. She has more than 30 years of industry experience and was previously affiliated with Wells Fargo Advisors Financial Network, or FINET, according to her IAPD record with the SEC.
Alexandria Page, who holds the FPQP designation, is joining Eddy as a relationship manager.
“Wendy and Alexandria bring deep experience working with families to help manage, protect and grow generational wealth,” said Marc Rosenbach, Atlas’s founder and managing partner.
“Atlas provides the level of service and breadth of capabilities that families with significant wealth need,” Eddy said.
