Demand Generation Manager at BombBomb
Job Description
Demand Generation Manager
Location: Remote inside accepted US states
Reports to: Director of Marketing
About BombBomb
BombBomb is on a mission to assist relationship-driven gross sales groups create genuine connections with their prospects. We are a video messaging platform designed to assist people and groups stand out, present up, and shut offers sooner.
We’ve constructed a robust basis with 1000’s of shoppers throughout industries. Now, we’re getting into a important section: driving development by changing into extra data-driven, extra intentional, and simpler in how we generate demand and talk worth to the market.
Why this Role Exists
We’re in search of a Demand Generation Manager to personal the day-to-day execution, measurement, and steady optimization of our digital campaigns and demand technology applications. This is a hands-on position: you’ll construct touchdown pages, run multi-channel and account-based campaigns, handle e-mail and nurture applications, and preserve our HubSpot occasion organized and operating properly — whereas coordinating throughout the broader staff to maintain applications shifting.
This is a job that owns the execution, measurement, and steady optimization of BombBomb’s demand technology engine — turning our ICP technique and positioning into predictable certified pipeline. You’ll execute throughout a number of core digital advertising and marketing features, use AI instruments to work sooner and smarter, and develop into extra scope over time.
What You’ll Own
Landing Pages & Campaign Assets
- Build and launch touchdown pages (utilizing HubSpot’s web page builder or comparable instruments) for campaigns, occasions, and content material gives
- Ensure pages are on-brand, clear, and conversion-ready — no want for superior design abilities, simply strong execution and a focus to element
Demand Generation & Multi-Channel Campaigns
- Own Marketing’s contribution to certified pipeline, constantly measuring efficiency in opposition to month-to-month pipeline targets and adjusting campaigns, channels, spend, and messaging to shut gaps
- Build and preserve clear funnel visibility from goal account and lead engagement by way of certified alternative and pipeline, partnering with Sales and RevOps to establish and repair conversion breakdowns
- Design and run always-on and campaign-specific applications throughout paid social, paid search, webinars, occasions, and partnerships – aligned to ICP, segmentation, and pipeline targets, and constantly optimized based mostly on efficiency
- Own the channel and marketing campaign plan end-to-end: prioritize bets, schedule and launch applications throughout owned and paid channels, and iterate based mostly on what drives certified pipeline
- Run structured A/B exams and experiments on campaigns, touchdown pages, and messaging; doc outcomes and share learnings again with the advertising and marketing staff
- Help establish funnel friction factors (drop-off in kinds, low changing steps) and take a look at fixes
Account-Based Marketing (ABM)
- Own account-based campaigns for precedence goal accounts — constructing from ICP and segmentation, and refining lists and performs based mostly on engagement and pipeline outcomes
- Build personalised touchdown pages, e-mail sequences, and advert audiences for named goal accounts and precedence segments
- Coordinate with Sales on account-level engagement — flagging target-account exercise and supporting account-specific asks (customized content material, 1:1 outreach help, occasion invitations)
- Maintain goal account lists and engagement monitoring inside HubSpot (or a devoted ABM device, if one is adopted)
- Report on account engagement and pipeline affect from ABM applications
Email & Nurture Campaigns
- Build, schedule, and ship e-mail campaigns (newsletters, promotions, bulletins)
- Design, launch, and optimize nurture sequences that transfer leads by way of the funnel, utilizing segmentation and intent alerts to enhance conversion.
- Monitor efficiency (opens, clicks, conversions) and make fundamental optimizations
HubSpot Program Management
- Own day-to-day administration of our HubSpot occasion: workflows, lists, kinds, fundamental reporting
- Keep contact knowledge and segmentation moderately clear and arranged
- Flag and assist resolve inside points/requests that come by way of HubSpot (damaged workflows, record requests, and so on.)
Campaign & Program Coordination
- Own the marketing campaign calendar — planning, prioritizing, and delivery with the Director of Marketing and broader advertising and marketing staff
- Partner with the GTM AI/Automation operate to automate repeatable advertising and marketing workflows and constantly enhance the quantity of pipeline Marketing can generate per worker and per greenback spent
- Coordinate with Sales and different inside stakeholders to maintain campaigns aligned and on schedule
- Track marketing campaign and channel efficiency, tag campaigns accurately for attribution, and report out on what’s working
- Support RevOps with marketing campaign tagging and knowledge hygiene that feeds funnel visibility and forecasting
- Help execute group and buyer advocacy applications (evaluations, referrals, testimonials, person teams)
What Success Looks Like (First 6 Months)
- Marketing has a weekly, trusted scorecard displaying target-account engagement, certified leads/accounts, alternatives, pipeline created, channel spend, conversion and pipeline economics
- Marketing constantly delivers in opposition to an agreed month-to-month qualified-pipeline goal that helps BombBomb’s pipeline protection goal
- ABM applications are producing measurable engagement, conferences, alternatives and pipeline inside precedence accounts, not simply impressions or clicks
- Funnel conversion has measurably improved by way of structured experimentation
- Channel economics are understood properly sufficient to find out the place the subsequent incremental advertising and marketing greenback ought to and shouldn’t be spent
- AI and automation have materially elevated marketing campaign and experimentation velocity with out requiring extra headcount
About You
Required Skills & Experience
- 3-5 years of expertise in digital advertising and marketing, demand technology, or advertising and marketing operations, ideally with some hands-on paid marketing campaign expertise
- Working expertise with HubSpot (or a comparable advertising and marketing platform like Marketo, Pardot, LivelyCampaign) — constructing emails, workflows, and touchdown pages
- Basic consolation with e-mail/nurture marketing campaign technique (segmentation, sequencing, timing)
- Some hands-on publicity to paid social or paid search marketing campaign execution
- Familiarity with AI instruments (ChatGPT, Claude, or comparable) and real curiosity in utilizing them to work extra effectively — you don’t have to be an professional, however it is best to already be utilizing them
- Ability to make use of AI to extend marketing campaign velocity and effectiveness, together with market and account analysis, segmentation, personalised messaging, inventive variation, marketing campaign QA, efficiency evaluation, and repetitive marketing campaign operations.
- Organized and detail-oriented; comfy managing a number of campaigns/requests without delay
- Clear written communication
Nice to Have
- Prior publicity to account-based advertising and marketing (ABM) campaigns or instruments (e.g., Demandbase, 6sense, Terminus)
- Experience supporting webinars or occasions as a requirement gen channel
- Basic HTML/CSS data for touchdown web page or e-mail troubleshooting
- Experience with a CRM (Salesforce, and so on.) alongside a advertising and marketing platform
- Exposure to search engine marketing or content material advertising and marketing
- Design device familiarity (Canva, Figma) for light-weight asset creation
Compensation
The OTE compensation vary for this place is $90,000 – $110,000 yearly. Final compensation for this position is set by quite a lot of components, resembling a candidate’s related work expertise, abilities, certifications, and geographic location.
BombBomb’s Benefits & Perks embrace:
- Excellent medical, dental and imaginative and prescient advantages for you and your loved ones
- Flexible Paid Time Off program
- 9 paid holidays
- 401k Plan with employer match
- Monthly web stipend
- New rent residence workplace set-up bonus
- Annual training / improvement on your profession development
Our Commitment
BombBomb’s success in constructing human connection relies on our capability to foster an equitable and inclusive work setting. We are dedicated to attracting, retaining, and rising a various workforce the place folks from all backgrounds can really feel empowered to convey their entire selves to work, and contribute their finest work. We by no means discriminate on the premise of race, faith, nationwide origin, gender identification or expression, sexual orientation, age, marital standing, veteran, and incapacity standing. BombBomb is an equal alternative employer that welcomes everybody to our staff.
