Why this athletic coaching shoe startup thinks it may well run with the massive boys like Nike and Adidas
Founded by former faculty athletes, Boston-based Unsung is launching the “Snapback Trainer,” designed particularly for sports activities coaching.
The athletic footwear market is as aggressive as the shoppers it serves. Brands like Nike, Adidas, Under Armour, and New Balance, together with relative newcomers similar to Hoka and On Cloud, make footwear for nearly anybody and everybody taking part in numerous sports activities.
