Why the heart will matter more in an AI-driven world
Tesla, Porsche, and Alfa Romeo each unveiled a new car this month. Each one answers the same question differently: Once a machine can drive it, what is a car for? The answer matters to every organization.
I am an Alfista. The word is Italian for someone devoted to the cars produced by Alfa Romeo. Together with the thousands of others who share that devotion, I am one of the Alfisti. Nobody chooses to join the ranks of the Alfisti on the numbers alone. We love the brand for reasons that have little to do with logic, and we choose these beautiful, difficult, idiosyncratic cars because of how they make us feel.
