Virtual Production & Experiential Advertising
Focus Experiential’s Greenscreen Glambot and Rebrand Introduction
The Glambot has change into immediately recognizable for one factor: dramatic, slow-motion digicam motion that makes its topic seem like they’ve stepped onto a pink carpet.
Now, an experiential model of the know-how is pushing that idea past the bodily occasion area with digital manufacturing.
Focus Experiential’s Greenscreen Glambot combines robotic digicam seize with inexperienced display screen manufacturing and customized digital environments, giving manufacturers the flexibility to position occasion visitors inside campaign-specific digital worlds whereas producing completed video content material onsite.
The idea borrows from digital manufacturing workflows, however packages them into an attendee-facing model activation.
Instead of filming a visitor in opposition to the ballroom, conference flooring or bodily backdrop surrounding the digicam, the Greenscreen Glambot captures them in opposition to a managed inexperienced display screen setting. That footage can then be composited right into a digital scene constructed particularly across the marketing campaign.
The result’s a Glambot expertise the place the bodily venue not determines what seems within the remaining video.
Moving the Glambot Beyond the Red Carpet
A standard Glambot depends closely on what’s bodily across the topic.
Lighting, set design, occasion décor and the encompassing setting all change into a part of the shot enhancing the digital manufacturing.
That method works significantly effectively for premieres, award exhibits and red-carpet environments the place the setting is already a part of the visible enchantment.
The Greenscreen Glambot modifications the equation.
By separating the visitor from the bodily background, manufacturers acquire considerably extra management over the international stage showing round them.
A digicam should be working inside a conference heart or event venue, however the completed video might make the visitor seem inside a futuristic metropolis, beside an outsized product, on a racetrack or inside a completely fictional marketing campaign setting.
That makes the activation much less depending on what can bodily be fabricated onsite.
It additionally creates a possibility for the content material itself to hold considerably extra of the marketing campaign’s visible identification.
Turning Event Guests Into Campaign Talent
The extra fascinating shift could also be what occurs to the attendee.
They are not merely posing in entrance of the branding.
They can change into a part of it.
A visitor steps onto the inexperienced display screen set whereas the robotic digicam strikes round them to seize the dramatic movement related to a Glambot. The inexperienced setting is then changed with campaign-specific inventive, positioning the visitor inside the ultimate visible.
In apply, this begins to blur the road between an occasion activation and a miniature content material manufacturing.
The model supplies the imaginative and prescient.
Focus Experiential supplies the digital international stage.
The know-how supplies the digicam motion.
The attendee turns into the expertise.
And as a substitute of the completed content material trying like documentation of somebody attending an occasion, it will possibly look extra like a chunk of inventive produced for the marketing campaign itself.
That distinction is especially related as entrepreneurs more and more design bodily activations with social distribution in thoughts.
An occasion might attain the folks bodily standing within the venue.
The content material created there can attain everybody these folks share it with afterward.
Virtual Environments Open Up New Creative Options
Green display screen itself isn’t new know-how.
What modifications the inventive prospects is combining it with managed robotic digicam motion and designing the digital setting round that motion.
A static digicam can disguise lots of the spatial relationships between a topic and a digital backdrop.
A digicam shifting across the topic creates a distinct problem.
The digital setting has to assist the attitude and movement of the shot in order that the completed content material feels intentional reasonably than like a topic was merely positioned over a background.
That permits experiential groups to suppose past flat branded graphics.
A digital setting may embrace dimensional surroundings, shifting objects, merchandise, environmental results or different visible parts that reply to the digicam’s motion and reinforce the phantasm that the visitor exists throughout the scene.
For manufacturers, this additionally opens up an fascinating various to bodily fabrication.
A marketing campaign idea that will be troublesome, costly or unattainable to bodily assemble for a brief occasion can probably exist completely within the remaining video.
A product can change into bigger than the visitor.
An setting can remodel round them.
A scene can ignore the bodily limitations of the venue.
The occasion footprint stays in the actual international stage whereas the inventive output doesn’t need to.
Greenscreen Glambot Experience for Brand Activations and Experiential Events!
One Capture, a Completely Different World
That separation between seize and setting additionally creates flexibility.
The identical robotic digicam system can be utilized whereas the digital inventive modifications round it.
For a sports activities marketing campaign, the visitor could be positioned inside a high-speed aggressive setting.
For an leisure launch, the content material might borrow visible cues from the international stage of the movie or present.
A know-how firm may construct a futuristic digital area round a brand new product.
An automotive marketing campaign might create a digital setting the place the visitor seems alongside the automobile with out requiring your entire scene to be bodily constructed across the activation.
The core interplay stays comprehensible to the attendee: step in, pose and carry out for the digicam.
The know-how working afterward is what transforms the end result.
From Capture to Shareable Content
Speed issues at an activation on the subject of digital manufacturing.
Producing a powerful video a number of days after the occasion could also be helpful for a recap, but it surely modifications the worth of the expertise for the one that simply participated.
The Greenscreen Glambot is designed round onsite processing and digital supply, permitting the visitor to entry the completed content material whereas the occasion continues to be taking place.
That creates a comparatively quick journey between participation and distribution:
The visitor enters the set.
The robotic digicam captures the efficiency.
The inexperienced display screen is changed with the branded digital setting.
The completed video is processed.
The attendee receives the content material for viewing and sharing.
For entrepreneurs evaluating a glambot rental, that content material pipeline might in the end be as essential because the robotic digicam itself.
The seen know-how attracts consideration onsite.
The completed asset for digital manufacturing is what has the chance to journey past it.
A Different Kind of Experiential Production
Focus Experiential positions the Greenscreen Glambot as an evolution of the usual Glambot expertise, designed for campaigns that require extra management over storytelling, product integration and the visible setting.
It additionally displays a broader shift in experiential know-how.
Physical activations are more and more being designed not solely round what the attendee experiences within the room, however across the media that interplay produces.
That modifications how an occasion footprint will be evaluated.
A inexperienced display screen space and robotic digicam might occupy a comparatively outlined bodily area.
The setting seen within the completed video will be nearly limitless.
And the visitor standing in entrance of the digicam is not merely somebody attending the marketing campaign.
For a couple of seconds, they change into a part of the marketing campaign itself.
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