The Best VMAs Purple Carpet Seems of 2026

After a six-month break, award show season began off on September 14 with the Emmys, celebrating tv with stars like Zendaya, Carey Mulligan, Elle Fanning, and Ayo Edebiri in attendance. Tonight, September 27, the highlight turns to the music trade for the MTV Video Music Awards.

For many years, defining cultural moments have occurred on the VMAs (corresponding to Britney Spears’s iconic 2001 snake efficiency). Taking place on the historic Peacock Theater in Los Angeles and hosted by Snoop Dogg, there’s already one highly-anticipated second of the night: Taylor Swift receiving the first-ever MTV VMA Artistic Director Honors alongside the premiere of her new music video for “Patient Zero.”