Second Life Podcast: Danielle Pheloung
Welcome to Second Life, a podcast spotlighting profitable ladies who’ve made main profession adjustments—and fearlessly mastered the pivot. Hosted by Hillary Kerr, cofounder and chief content material officer at Who What Wear, every episode provides you a direct line to ladies who’re sport changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or anyplace you get your podcasts to remain tuned.
If you are tapped into New York influencer culture, likelihood is you not solely know the Pheloung twins—Danielle and Brigette—however you additionally love their content material and elegance. Together, the sisters have a mixed following of greater than two million on TikTok and 1.5 million on Instagram, making a real influence on trendy content material creation. Yet earlier than Danielle constructed an extremely profitable on-line profession, she started as an analyst at Morgan Stanley, honing her expertise in a demanding surroundings.
Later, she moved to Goldman Sachs, serving as a non-public wealth administration affiliate. Days had been full of intense work, sharp evaluation, and the relentless tempo of company life in New York‘s monetary district.
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Meanwhile, her twin sister Brigette was paving a distinct path. Known on-line as Acquired Style, Brigette discovered immense success on TikTok. Her movies resonated extensively, constructing a faithful following by trend and private type. Watching her sister thrive impressed Danielle. While nonetheless balancing her company function, she started posting her personal movies. She shared glimpses of her type and each day life, providing viewers a window into the truth of working a demanding job whereas expressing her private aesthetic.
The twin existence grew difficult as Danielle’s on-line presence steadily grew, fueled by authenticity and the connection she cast along with her viewers. Eventually, the pull of content material creation turned too robust to disregard. She made the decisive selection to depart Goldman Sachs and transition into full-time content material creation. It was a leap from the structured globe of finance into the unpredictable realm of social media entrepreneurship.
Drawing on their mixed on-line success, Danielle and Brigette launched Phe Phe in 2025. The way of life and clothes model mirrored their shared imaginative and prescient and private types. Danielle continued creating content material whereas co-running the corporate. Phe Phe shortly expanded into a number of new classes. Most just lately, the model launched a workwear line, a becoming full-circle second for a founder who as soon as constructed her following filming workplace outfits between conferences.
Listen to the newest episode of Second Life to listen to how Danielle turned her company profession into the blueprint for a model of her personal. Keep scrolling to buy our favourite Phe Phe items.
Phe Phe
Double Breasted Vest Top Navy Pinstripe
Phe Phe
Fold Over Snap Pant Blush Pink
Phe Phe
Studio Shrug Light Heather Grey
Phe Phe
Hair Roller Set Bubblegum Pink
Next: How Rickie De Sole Has Built a Fashion Career Across Magazines, Luxury, and Retail
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