Second Life Podcast: Casey Lewis
Welcome to Second Life, a podcast spotlighting profitable ladies who’ve made main profession modifications—and fearlessly mastered the pivot. Hosted by Hillary Kerr, cofounder and chief content material officer at Who What Wear, every episode provides you a direct line to ladies who’re sport changers of their fields. Subscribe to Second Life on Apple Podcasts, Spotify, or wherever you get your podcasts to remain tuned.
No one connects with Gen Z fairly like Casey Lewis. As the writer and creator of the youth-culture publication After School, Lewis has cracked the code on how the brand new era consumes content material.
Long earlier than she constructed her wildly profitable publication and even earlier than she graduated highschool, she was already immersed within the global community of youth tendencies. She began by running a blog about them on her personal website Teen Fashionista, the place she explored the types, pursuits, and cultural shifts that outlined her era.
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Her early ardour opened skilled doorways. Lewis started at Teen Vogue as an intern and, by means of dedication and talent, labored her manner up the ranks till she turned senior digital editor. The expertise sharpened her understanding of how younger audiences have interaction with media and tendencies. Eventually, she left Teen Vogue to pursue a brand new imaginative and prescient—Clover Letter, a every day publication designed particularly for teen women. The publication gained traction extraordinarily shortly, resonating with its viewers and proving the facility of targeted, constant content material. Its fast success led to an acquisition by AwesomenessTV.
Lewis then transitioned right into a senior editor position at New York journal. The place introduced new tasks and status, but one thing important was missing. She missed writing and the inventive freedom that had pushed her earlier work.
In 2021, she made a decisive transfer. Lewis put in her discover and launched her prolific Substack publication, After School. Today, she continues to put in writing for tens of hundreds of devoted readers and create Instagram and TikTok content material, extending her voice throughout platforms. She additionally attracts on her deep experience in youth tendencies to seek the advice of companies of each measurement, from early-age startups to Fortune 500 firms.
Listen to the most recent episode of Second Life to find how Lewis continues to evolve her profession round her real pursuits.
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