Managing an individual brand name: Fast Company’s 196-point guide for leaders
Companies are losing skill and income since they still do not understand what to do with workers who have big individual brand names. It’s time to lead.
When I initially came across a Staples Baddie video on TikTok, I was flummoxed. I have not entered a Staples in years, so why should I enjoy Kaden Rowland, the Staples Baddie in concern, display how to utilize Staples’s devices to print a “glorp feline”– a neon green feline with snail feelers stuck on its head– on mugs, mousepads and rollercoasters? Doesn’ t everybody understand the web has plenty of more intriguing things, like gyrating artists, penguins waddling on elevators, and flying spaghetti beasts?
