Lisbon named Europe’s greatest metropolis and cruise vacation spot for 2026
Lisbon has been distinguished because the Best City Destination in Europe on the World Travel Awards Europe 2026 (source in Portuguese). The Portuguese capital was additionally named Best Cruise Destination in Europe. The two accolades have been offered on Saturday, 17 October, at a ceremony in Kotor Bay, Montenegro.
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In an announcement, the Lisbon Tourism Association says these awards “recognise Lisbon’s overseas enchantment and the range of its tourism provide”.
António Valle, director-general of the Lisbon Tourism Association, quoted within the assertion, stresses that “these awards present how Lisbon is a singular and genuine vacation spot”.
“Lisbon units itself aside from the principle European locations by valuing its personal identification whereas responding to completely different journey motivations,” he says, underlining that the awards are additionally “recognition of a collective effort to enhance and improve the tourism provide”.
For António Valle, these prizes “assist enhance the native financial system and reaffirm the authenticity and identification that units” the Portuguese capital aside.
“Lisbon is more and more setting the pattern within the overseas tourism sector, creating worth each for individuals who go to us and for individuals who reside and work right here,” he provides.
The Lisbon Tourism Association additionally factors out that “the deal with enhancing the provide, enhancing heritage and tradition, and diversifying the experiences accessible throughout your complete Lisbon Metropolitan Area stays central to the vacation spot’s overseas competitiveness”.
“This technique seeks to draw guests who keep longer, uncover completely different elements of the area and assist generate higher financial and social worth,” the be aware despatched to newsrooms provides.
The World Travel Awards are among the many most prestigious overseas distinctions within the tourism sector and yearly reward locations, motels, airways and different trade gamers.
This 12 months the ceremony passed off on the Hyatt Regency Kotor Bay Resort, a five-star luxurious lodge in Kotor Bay, in south-west Montenegro on the Adriatic Sea, labeled as a UNESCO World Heritage website.
This was the primary time the Balkan nation had hosted the awards within the 33-year historical past of the World Travel Awards.
