Investing in a brand new world spirits class with HACIEN

Jeremy Naylor is joined by Seb Francis, founding father of HACIEN, the UK’s first 100% agave premium flavoured tequila model, to debate how the corporate is constructing a place the place three drink traits meet: tequila, premiumisation and flavour.

Find out more about HACIEN’s crowdfunding round here.

Seb explains why he believes flavoured tequila is a long-lasting shift in client habits moderately than a passing fad, and units out the proof behind that view. He takes us by way of HACIEN’s key metrics, together with 65% year-on-year quantity development, repeat buy charges, gross margin and a distribution footprint of greater than 350 stockists, in addition to how margins ought to develop because the enterprise scales.

The dialog covers what HACIEN’s present capital elevate will fund, the alternatives throughout on-trade, retail and export trading floors, and the position social media performs in constructing the model. Jeremy additionally asks whether or not the main drinks teams are prone to transfer into flavoured tequila, what success seems to be like in 5 years, and what Seb sees as the largest threat to the enterprise.

Backed by the founders of Halo Top and Slingsby Gin, HACIEN is concentrating on a UK tequila market projected to achieve £1.25bn by 2035.