Emily Dawn Long Introduces 'Southern Cleavage' for Spring 2027

For her New York Fashion Week debut this weekend, Emily Dawn Long summoned her neighborhood of cool downtown acolytes to Bridges, a Michelin-starred restaurant in Chinatown, the place company escaped the warmth with refreshing glasses of lemonade, branded containers of popcorn and an enthralling film (effectively, brief movie): “The Crack of Dawn.”

“It’s enjoyable to do one thing throughout September Fashion Week. I do males’s and ladies’s put on, so it’s a superb alternative to get my neighborhood round to have fun,” Long informed Fashionista. “And then I’m an enormous film buff, so I simply wished to make one thing that’s part of my planet and convey it into everybody else’s view.”

Directed by Mayan Toledano and written by Paige Elkington, the “offbeat, present-day heist” stars Meadow Walker, Sydney Lemmon (“Love Story,” “The Drama”), Terrence O’Connor, Nico Geiger, Delar Gaston and Luca Apple as fashions and “unqualified thieves,” per Long — all sporting Long’s Spring 2027 assortment as they navigate theft and downtown New York in type.

“It was actually enjoyable to work on as a result of whereas I used to be constructing the gathering, I used to be concurrently character constructing,” she mentioned. “It was like costume design meets character constructing.”

The movie’s punny title nods not solely to Long’s identify, but additionally to a outstanding design element inside the assortment: very, very low-cut backs highlighting what the designer cleverly calls “southern cleavage”: “EDL, a Georgia native, reroutes cleavage south, the minimize falling not on the chest however alongside the hip and decrease again, a reveal relocated relatively than eliminated,” learn the present notes.

As Long has constructed a reputation for herself over the past couple of years — she opened an appointment-only showroom/studio area on Chrystie St. in 2025 — it was and not using a NYFW presence or adherence to the style calendar. She releases her viral screen-printed classic T-shirts, playful equipment, punchy cocktail clothes, males’s trousers and the whole lot in between at any time when they’re able to be bought. Now, she is a finalist for the 2026 CFDA/Vogue Fashion Fund, which usually requires some kind of September occasion previewing a “conventional” assortment. For Emily Dawn Long, meaning about 12 appears to be like the place items vary from a vintage-looking graphic tee to a metallic “crack”-baring robe.

According to Long, the model itself hasn’t modified primarily based on any new consideration from the trade institution, but it surely’s clearly grown.

“I feel that is only a testomony to my neighborhood and what I’ve constructed and simply that it’s getting a little bit bit larger. But everybody that helped me make this and everybody that was within the movie is a good friend and a homie and I’m nonetheless making garments for them,” she mentioned. “For instance, Sydney Lemmon, who’s within the movie, [her] gown may very well be for the Oscars or the Emmys, however then everybody else right here is sporting a hat. You know what I imply?”

Two issues are definitively new for the model for Spring 2027: prints and a shoe. But past new classes, Emily Dawn Long can be gaining visibility in new financial hubs.

“The model is rooted and primarily based in New York, however I don’t assume it stops there. I promote to L.A., Japan, Australia and London each single day, a number of instances a day. So it’s getting on the market,” she shared. Speaking of L.A., she’s at present working with the proprietor of Kansas City boutique Mergers on a brand new retail idea set to open in October. “It’s humorous, folks assume that I’m an L.A. model once they see it visually,” she famous. “The women in L.A. are very excited for us to recover from there.”

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As a woman (often) in L.A., I can’t disagree. See each look from Emily Dawn Long’s Spring 2027 assortment under.

Emily Dawn Long Spring 2027

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