Bella Hadid’s New Scent Smells Like “The First Snowfall”

Bella Hadid‘s fragrance brand, ‘Ôrəbella, is slowly taking over my fragrance wardrobe, one geode-shaped perfume bottle at a time. I love Salted Muse ($100), a luxe marine scent I like to describe as “a siren song, bottled.” (I’m not the only one who thinks so—it won a Who What Wear 100 Beauty Award.) There’s Jasmine Blues ($100), a limited-edition fresh-floral scent that evokes the first spring blooms. I can’t forget Eternal Roots ($100), a floral-woody elixir that combines notes of lychee, vetiver, and papyrus. I could go on and on. The point is that I can personally vouch for ‘Ôrəbella’s cool-girl curation of perfumes, and now, I have another one to add to my collection.

Let me introduce you to the brand’s seventh signature scent: Cashmere Milk. Warm, tender, and toasty, it’s specifically formulated to complement the slowness and stillness of winter. I think Hadid puts it best when she says it evokes a “quiet moment after the first snowfall.” Ahead, read WWW’s exclusive interview with Hadid, in which she discusses the new perfume, the feeling it elicits, and how to layer it with other ‘Ôrəbella fragrances for a custom, winter-specific scent.