Ameriprise runs advisor adverts on ESPN, Golf Channel, CBS
The marketing campaign spans broadcast TV and streaming, because the brokerage faces slowing consumer web flows and an $8.1 billion advisor group that left to launch an RIA this month.
Ameriprise Financial has launched a brand new nationwide promoting marketing campaign to advertise its monetary advisor companies in TV adverts throughout CBS, NBC, ABC, ESPN, Bloomberg, Fox Business, Golf Channel, and CBS Sports.
The adverts will air in 30-second and 15-second variations throughout nationwide broadcast and cable information, in addition to on streaming platforms Disney+, Paramount+, ESPN, HBOMax, Netflix and Peacock. “How assured you’re feeling about your monetary future, has the whole lot to do with how assured you might be within the monetary recommendation you obtain,” says a narrator in one in every of Ameriprise’s new ads. “Personal recommendation from Ameriprise Financial helps purchasers really feel extra assured.”
The current sports activities advertising and marketing presence for Ameriprise consists of its sponsorship of the 2026 Special Olympics USA Games. Ameriprise has been a institutional financial advisor to the NFL Players Association since 2024.
“Sports stays one of many few locations the place massive audiences come collectively in actual time and are extremely engaged in highly effective moments. That’s enormously useful in an more and more fragmented media panorama,” stated Jen Simonds, VP of client advertising and marketing and content material technique at Ameriprise Financial. “Sports audiences additionally align nicely with the shoppers we’re concentrating on — individuals making vital monetary choices and searching for recommendation to assist them plan for the long run with better confidence.”
Fellow brokerage agency LPL Financial struck a brand new sports activities advertising and marketing deal earlier this yr, partnering with the PGA of America to have its model featured on CBS and ESPN throughout some main golf tournaments.
Client web flows in Ameriprise’s recommendation and wealth management section fell 59% yr over yr to $4.2 billion within the first quarter of 2026, then dropped to $3.1 billion within the second quarter, based on earnings reviews. Ameriprise CEO Jim Cracchiolo described the aggressive compensation packages to recruit advisors as “loopy” and “actually aggressive.” Simonds notes how Ameriprise’s nationwide model presence is meant to draw advisors.
“From a recruiting and retention perspective, the message is compelling: advisors shouldn’t have to construct visibility, credibility and trust alone,” stated Simonds. “With Ameriprise, they’ll mix the energy of their consumer relationships with the attain, status and sources of one of many trade’s main manufacturers.”
Barron’s reported {that a} New Hampshire-based advisory team that oversaw $8.1 billion in assets left Ameriprise this month to launch an RIA backed by Schwab and Dynasty Financial Partners. Minnesota-based Fathom Advisors additionally departed Ameriprise after 30 years to launch an RIA this month, according to WealthManagement.com.
“Building consciousness and belief takes sustained financial backing over a few years, and it may be troublesome to duplicate independently,” stated Simonds. “Ameriprise offers advisors a model that’s already identified, already trusted and already telling a nationwide story concerning the worth of recommendation to the shoppers advisors need to attain.”
