Diego Calva & Kristine Froseth Flip On a regular basis Madrid Right into a Style Second for LOEWE
LOEWE has unveiled its Spring/Summer 2027 precollection marketing campaign, starring Diego Calva, Kristine Froseth, Victoria Luengo, and model ambassador Jiang Qiming!
Photographed by Talia Chetrit in Madrid, the marketing campaign brings the most recent designs from inventive administrators Jack McCollough and Lazaro Hernandez to the streets of the Spanish capital, the place the posh vogue home was based.
From neighborhood tapas bars and grocery stalls to subway stations and modernist residence buildings, the marketing campaign transforms on a regular basis settings into a colourful backdrop for LOEWE’s evolving wardrobe.
The assortment places a playful spin on basic collegiate and utilitarian types, that includes layered knitwear, outsized coats, technical tailoring, vibrant checks, and surprising mixtures of shade and texture.
LOEWE’s signature leather-based craftsmanship additionally takes heart stage, with up to date variations of the Flamenco and Amazona 180 baggage. The assortment introduces the brand new Flamenco Flap, that includes a delicate silhouette and an interlocking steel interpretation of the bag’s signature knots.
An accompanying marketing campaign movie, set to an digital soundtrack by Frederick Sanchez, follows the 4 stars by way of Madrid’s streets and interiors, capturing the motion and character of every look.
The first drop of LOEWE’s Spring/Summer 2027 precollection is at the moment in shops now!
Posted To:Diego Calva Jing Qiming Kristine Froseth Victoria Luengo
