This startup desires to show idle consumer automobile stock into rental turnover

When Igor Dobrianskyi appears at a automobile dealership lot, he sees a wasted alternative.

“Millions and tens of millions of used automobiles are sitting on parking tons, depreciating and dropping worth,” Dobrianskyi stated in a current interview, including that there are 76,000 dealerships within the United States. “At the identical time, there are individuals who want a automobile for a couple of months, however the choices are literally very restricted and costly.”

Dobrianskyi’s new startup, MyMonthlyCar, goals to attach each side of that equation by way of a web-based platform that gives versatile month-to-month leases from native dealerships. MyMonthlyCar was chosen for the 2026 Startup Battlefield 200, a cohort of promising early-stage startups which have earned a spot to exhibit at this 12 months’s TechCrunch Disrupt. This 12 months’s TechCrunch Disrupt can be held October 13 to fifteen in San Francisco.

MyMonthlyCar, which is registered in Delaware and primarily based in Florida, was co-founded by Dobrianskyi; Kostiantyn Gitko, who’s chief product officer; and CTO Vadym Zotov. All three are from Ukraine, stated Dobrianskyi, who moved to the U.S. together with his spouse and younger daughter after the Russia-Ukraine conflict started.

MyMonthlyCar does what its identify suggests, with one twist. The startup solely rents used automobiles on a month-to-month foundation; no short-term choices right here. But it does give dealerships the prospect to supply clients a rent-to-own choice.

“So we don’t deliver them solely clients to lease on a month-to-month foundation, we mainly deliver them the shoppers who doubtlessly should buy this automobile as effectively,” he stated.

MyMonthlyCar doesn’t cost dealerships to record automobiles on its web site. Instead, MyMonthlyCar fees sellers 10% of every transaction. It additionally fees the client a separate 10% price.

The concept for MyMonthlyCar stems from Dobrianskyi’s earlier expertise within the trade. The founder owned a automobile rental firm in Ukraine, however the lack of financing choices there restricted his means to scale. In 2016, he launched a peer-to-peer automobile market referred to as SizeCar, the place house owners lease their automobiles to different drivers, very similar to Turo does at present. SizeCar ultimately unfold to 40 European cities.

The startup has signed on seven dealerships to check the service and is working with an insurance coverage dealer to finalize its personal insurance coverage program, which is able to let clients select amongst several types of protection.

“Insurance is the important thing for this enterprise, and you should have your individual insurance coverage as a platform,” he stated, noting that the No. 1 query from sellers was about insurance coverage and legal responsibility protection.

Despite its early-stage standing, the founders have bullish projections for the startup. They plan to signal on 100 dealerships with 2,000 month-to-month leases and $300,000 in turnover within the firm’s first 12 months of operation, which is able to kick off later this 12 months as soon as the insurance coverage program launches. Over the subsequent 5 years, the objective is to generate $42 million in turnover, Dobrianskyi stated.

The startup has but to lift enterprise capital and is at the moment bootstrapped. But Dobrianskyi stated the plan is to lift a seed spherical, with the funds serving to the corporate rent extra builders to construct out the platform, together with an AI software to assist sellers establish which automobiles are greatest to lease out at any given time.

To try MyMonthlyCar the opposite startups which can be a part of TechCrunch’s Battlefield competitors (in addition to to community with the oldsters funding them), join us next month at Disrupt.