All the things to Know From the Gucci S/S 2027 Present in Milan


Demna for Gucci. It’s a phrase that is already polarizing regardless of that the designer has solely produced a handful of collections as artistic director for the Italian home. After his fall/winter 2026 and cruise 2027 shows, we thought Demna had mentioned all he needed to say about his new design path for Gucci, however with this most up-to-date assortment, the designer’s Gucci period is materializing into one thing completely extra lucid, exact, and very stylish.

Titled The Store, Demna described it as “the primary assortment through which I current my full private imaginative and prescient for the model, based mostly on all the things I’ve realized about it.” The present was divided into two distinct elements, dedicating the primary to menswear and the second to womenswear. For the latter, that regarded like not one singular aesthetic however as an alternative a set of characters that continues Demna’s La Famiglia concept from spring 2026. It included a nod to ’80s energy dressing and distinctly Tom Ford-era pencil skirts, plus slinky, cut-out robes paired with glam fur coats.