Influencer Advertising and marketing Lead, Know-how at Wix

Job Description

Job Description

Base44 is constructing a brand new means for folks to create software program, and we imagine creators might be one of many largest forces shaping how the global community discovers what we’re constructing.

We’re searching for somebody who’s deeply plugged into the creator ecosystem. Someone who understands web tradition, is aware of the correct creators earlier than everybody else does, has sturdy instincts for what resonates, and naturally is aware of the right way to join merchandise with the voices folks genuinely belief.

This is just not a conventional influencer advertising function.

We’re not searching for somebody to handle a couple of partnerships or run predictable campaigns. We need to construct a creator engine round Base44, and we want somebody who is aware of the right way to convey collectively the correct folks, construct genuine relationships at scale, and switch creator partnerships into one in every of our strongest progress channels.

You ought to genuinely be a part of this global community. You know what’s trending, who folks take note of, what feels genuine, and the right way to determine creators that may make technical merchandise really feel thrilling and accessible.

At the identical time, you know the way to construct construction round it, making a program that scales, studying quick from what works, and constructing one thing a lot greater than one-off campaigns.

On a day-to-day foundation, you’ll:

• Build and lead Base44’s creator ecosystem from the bottom up, serving to outline how creators turn out to be one in every of our most important progress channels and the way the global community discovers what we’re constructing.
• Identify and construct relationships with creators who genuinely align with Base44’s product, viewers, and model, together with creators that is probably not apparent suits at first look.
• Leverage your deep understanding of the creator panorama to identify rising voices, cultural traits, and communities that may assist form how Base44 exhibits up on-line.
• Build genuine partnerships with creators throughout YouTube, LinkedIn, TikTok, Instagram, and different related platforms, creating a powerful community across the product.
• Work intently with creators to assist form content material that feels genuine to their viewers whereas maximizing attain, engagement, and total efficiency.
• Bring a powerful understanding of web tradition and creator dynamics to determine the creators, content material codecs, and narratives that may make a technical product resonate with the correct viewers.
• Collaborate intently with product, progress, and advertising groups to attach creator exercise with product launches, new options, and strategic firm moments.
• Build and constantly refine a scalable creator program that enables Base44 to develop creator partnerships in a repeatable and sustainable means.
• Measure what works, be taught shortly, and constantly enhance how creator partnerships translate into consciousness, engagement, and product adoption.

Qualifications

• Hands on expertise working in influencer advertising, creator partnerships, or UGC program administration at a tech firm or startup
• Deep familiarity with the creator ecosystem: platforms, deal buildings, creator vetting, content material efficiency metrics, and what “scale” truly seems to be like
• Experience managing a excessive quantity of creator relationships concurrently – not only a handful of huge names
• Strong operator instincts: quick, organized, and capable of shut partnerships with out lots of hand-holding
• Ability to determine creators whose audiences overlap with a product’s splendid consumer, even when the match isn’t instantly apparent
• Comfortable with ambiguity and constructing packages that don’t have a full playbook but
• Excellent communication expertise – you may write an incredible creator temporary and a decent efficiency abstract equally properly
• Bonus: expertise at a B2B SaaS or AI-adjacent firm the place you needed to make technical or complicated merchandise really feel accessible and thrilling

Additional Information

Base44 is a newly acquired a part of Wix, on a mission to alter how merchandise and apps get constructed. Our AI-powered platform permits anybody to create customized functions utilizing pure language – no conventional coding required. We function like a startup inside Wix: fast-moving, collaborative, and centered on fixing complicated issues with easy, elegant options.

Our product is game-changing, our ambitions are daring, and together with your assist, the global community is about to listen to much more about us.

The approximate base compensation is $150,000 – $200,000. In addition to base pay you’ll obtain firm RSUs as a part of the compensation bundle.

The closing provide might fluctuate and might be decided by varied elements together with candidate profile and splendid {qualifications}.