7 adverts that outline ‘The New York Times’
For its one hundred and seventy fifth birthday, the publication seems to be again by its promoting historical past.
This week, The New York Times is celebrating the 175 anniversary of its founding on September 18, 1851. To commemorate the main milestone, the publication is paying tribute to one of many establishments that’s saved its journalism working for nearly two centuries: advertisers.
The marketing campaign’s centerpiece is a nine-page print unfold that includes seven actual adverts from The New York Times’s large archives, relationship all the best way again to its inaugural 12 months. It additionally contains a landing page on the NYT’s Advertising homepage with a timeline of the important thing moments, digital adverts throughout the publication’s varied verticals, and audio spots on its podcasts.
