Prada Reclaims Its Spot as Fashion's Hottest Model in Q3 2026
After practically three years, Prada has reclaimed its high place as trend’s hottest model on the Lyst Index for Q3 2026. This previous quarter, spanning July by means of September, Prada skyrocketed by 5 locations to regain the gold after final holding the title in This autumn 2023. Experiencing a 55% rise since Q2 (amid a well-received Spring 2027 present), the Italian home’s upward momentum was additionally mirrored in Lyst’s hottest merchandise rating: Prada’s $1,320 Wish Pouch got here in first place due to an virtually 500% uptick in demand.
Photo: Courtesy of Lyst
Chanel and Miu Miu joined Prada on the high of the rostrum, respectively taking the silver and bronze. Gucci got here in fourth place, adopted by Saint Laurent in fifth. Celine entered the highest 10 for the primary time on the heels of its Reebok collaboration, which claimed the third spot on the most popular merchandise checklist.
As for the newcomers, Dries Van Noten and Khaite made their Lyst Index debuts at numbers 16 and 20, respectively. With a 27% quarter-on-quarter demand spike, the previous additionally boasts the fifth-hottest product of Q3: the $845 Long Wrap Scarf-Skirt. Diesel stood out as this quarter’s solely re-entry at 18, as Glenn Martens’ electrical ultimate bow pushed the label onto the checklist for the primary time since Q1 2024.
Photo: Courtesy of Lyst
Accessories dominated Lyst’s Q3 high trend finds: Slouchy top-handle purses à la COS’ Trullo Flap Bag ($370) and Balenciaga’s Rodeo Bag ($4,590) turned summer season’s favourite type, whereas Cartier’s Tank Watch ($3,750) was the primary timepiece to enter the checklist since 2021 as demand for the basic silhouette rose 83% quarter-on-quarter.
Following the resurgence of 2010s-era developments like mullet hems and mint-green colorways, Vans’ nostalgic Premium Authentic Sneakers ($80) are additionally resurfacing, with demand up 29% year-over-year. Meanwhile, Phoebe Philo’s Peak Sunglasses ($520) reigned as this quarter’s undisputed high shades resulting from a whopping 525% demand improve in Q3.
In addition to rating trend’s large luxurious gamers, Lyst additionally tracks the trade’s “transferring quick” manufacturers, or rising labels price maintaining a tally of. Conner Ives — a New York-born designer presently based mostly in London — led Q3’s cohort, with the model seeing a 49% quarter-on-quarter carry in searches. This buzz follows Ives’ latest stateside return to point out at New York Fashion Week for the primary time in September. Plus, the label’s Reconstituted Vintage Robe has turn into a well-liked pull amongst celebrities like Hailey Bieber, Kate Moss and Jennifer Lawrence.
NYC-based label Emily Dawn Long joins Conner Ives on the “transferring quick” checklist, because it noticed a 17% spike in demand following its 2026 CFDA Emerging Designer of the Year nomination. Celebrating its 10-year anniversary, Copenhagen-based label Mfpen can also be on the rise, with Lyst logging a 37% quarter-on-quarter bump after a buzzy collaboration with New Balance.
Ahead, see the complete rankings of the most popular manufacturers and merchandise for Q3 2026, and discover Lyst’s full report here.
Hottest Fashion Brands of Q3 2026
- Prada (+5)
- Chanel (-1)
- Miu Miu (-1)
- Gucci (+1)
- Saint Laurent (-1)
- Dior (-3)
- Burberry (+1)
- Ralph Lauren (-1)
- Chloé (+2)
- Celine (+5)
- Bottega Veneta (+3)
- Coach (-3)
- Massimo Dutti (-3)
- The Row (-2)
- Moncler (+1)
- Dries Van Noten (new)
- Loewe
- Diesel (re-entry)
- Stone Island (+1)
- Khaite (new)
Hottest Fashion Products of Q3 2026
- Prada Wish Silk Duchesse Pouch
- COS Trullo Flap Bag
- Celine x Reebok Freestyle Lo
- Vans Premium Authentic
- Dries Van Noten Long Wrap Scarf-Skirt
- Phoebe Philo Peak Sunglasses
- Free People Forever Young Bloomer Pants
- Balenciaga Rodeo Bag
- Chanel Ballet Flats
- Cartier Tank Watch
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