72 Hours in Texas: My Weekend With Tommy Hilfiger on the Austin F1 Grand Prix




There’s no higher place for this American lady to attend her first Formula One Grand Prix than in Austin, Texas, the place I spent the race weekend with Tommy Hilfiger and the Cadillac F1 Team. As a denim lover and frequent cowboy-boot wearer, I felt proper at dwelling. Still, nothing prepares you for the sheer magnitude of attending an F1 race in particular person. I’d be mendacity if I stated I wasn’t initially intimidated by an occasion of this scale, however Tommy Hilfiger‘s Americana spirit stored me grounded, offering me with a wardrobe of items I felt comfy and assured in (ahem, denim). Truth be informed, this journey felt like a match made in heaven.

At least I wasn’t the one first-timer on the US Grand Prix—it was additionally Cadillac’s first time racing on the Circuit of the Americas (COTA). Tommy Hilfiger, nonetheless, isn’t any stranger to the race. The model has sponsored F1 groups because the Nineties and created capsule collections that seamlessly mix its traditional American sportswear heritage with F1’s revolutionary technical experience. The newest iteration is the Tommy Hilfiger x Cadillac Formula 1® Team Austin Fanwear capsule. The denim-led edit options special-edition items with chrome finishes, American flag chevron paintings, and signature pink, white, and blue colorways included all through. The aesthetic was excellent for my weekend in Austin.





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