The Younger Entrepreneurs Giving Japan’s Previous Businesses a Second Life


Six days per week, Kengo Ohama is up earlier than the solar. He takes 5 minutes to prepare, and is quickly out the door for an hourlong bike experience to the neighboring city of Mihara in Hiroshima, Japan.

By 6 a.m., he pulls up exterior a log-cabin-style constructing, residence to Country Road, the café and roastery that he is been managing along with his spouse since April.


A man is posing outside the cafe.

Kengo Ohama took over Countryroad, a café in Hiroshima, Japan, early this yr. 

Provided by Kengo Ohama.



He cleans the area, makes pastries, roasts espresso beans, and serves visitors all through the day. After the final desk has cleared, Ohama stays behind to arrange for tomorrow. By the time he will get residence, it’s already 11 p.m.

Ohama had all the time dreamed of opening a café. When he discovered a longtime one listed on Relay, a Japanese business-succession platform, it felt like destiny.

The café’s homeowners, an older couple seeking to retire, not had the bodily stamina to run the enterprise.”Their largest want was merely for somebody to take excellent care of the store and preserve it a full of life place,” Ohama, 31, informed Business Insider.


The coffee roasting equipment in the café.

The earlier homeowners had been getting on in age and wished to discover a successor for his or her café. 

Provided by Kengo Ohama.



The phrases of the takeover had been easy: He needed to preserve the enterprise working, however was free to revamp the interiors as he noticed match. “That flexibility made the chance very enticing,” Ohama mentioned.

Ohama now covers 50,000 Japanese yen in month-to-month hire for the constructing. The enterprise itself — together with the model, furnishings, kitchen tools, recipes, and provider data — was transferred to him for zero Japanese yen.


The interiors of the café.

Ohama mentioned the earlier homeowners wished somebody passionate to succeed them, and had been keen to switch the enterprise to him for free of charge. 



Provided by Kengo Ohama.



A brand new technology steps in

Ohama is a part of a youthful technology taking up Japan’s small companies as their longtime homeowners age out with no successor in sight.

The nation’s low beginning charge and quickly growing old inhabitants have left many enterprise homeowners with out grownup kids to inherit their firms. Even after they do have children, these heirs might stay elsewhere, have established careers, or just not need to tackle the calls for of operating a neighborhood enterprise.

In 2023, the Japan Finance Corporation discovered that 57.4% of small and midsize companies it surveyed anticipated to shut when their present homeowners stepped away, up from 52.6% in 2019.

That hole has created a gap for platforms similar to Relay and BATONZ, which join homeowners seeking to hand over their companies with potential successors.

Relay has listed about 900 companies thus far, together with roughly 350 lively listings, a consultant informed Business Insider. Owners seeking to move on their companies are sometimes of their 60s and 70s, whereas successors are sometimes of their 30s and 40s.

BATONZ, which additionally handles extra standard acquisitions by firms seeking to broaden, has listed greater than 42,000 companies and matched 3,421 buyer-seller pairs as of March 2026, a spokesperson informed Business Insider.

Keeping a beloved place open

For some enterprise homeowners, these platforms can provide a lifeline when an surprising disaster forces them to confront succession planning prior to they anticipated.


A collage of guests at the guesthosue and the owner of the guesthouse.

Akitaka Mitsui opened Mori to Mizu Backpackers in 2011. This collage features a photograph of Mitsui and a photograph he took of some visitors who stayed on the guesthouse throughout his time as proprietor. 

Provided by Akitata Mitsui.



Akitaka Mitsui spent years working as an out of doors tour information earlier than opening Mori to Mizu Backpackers in Nagano, a metropolis in central Japan recognized for its alpine landscapes, in 2011.

When the pandemic introduced journey to a standstill, he quickly closed the guesthouse. Even after it was protected to reopen, he needed to reduce the operation and lower employees.

By 2022, customer numbers had been selecting up once more, and Mitsui was contemplating increasing as soon as extra. Then he suffered a stroke.

“It was not extreme, however I needed to be hospitalized,” Mitsui, 67, informed Business Insider. “The reason behind the stroke was by no means recognized, which meant it might occur once more. I started to assume it will be higher to cease operating the enterprise.”

He turned to BATONZ to discover a successor exterior his household.

“I by no means meant to make my kids take over the enterprise,” he mentioned. “I wished them to do what they wished to do with their very own lives.”

Enter Kota Fujisawa, a Nagano native who moved to Tokyo for college and later labored in consulting.

Fujisawa, 29, had been searching for a method to assist revitalize his residence area. Along with two childhood associates, he took over the guesthouse in May 2024, although one in every of them has since left the enterprise. They renamed it Local Knot Backpackers.


The exterior of the guesthouse.

Kota Fujisawa took over the guesthouse along with his childhood associates, they usually renamed it Local Knot Backpackers. 

Provided by Kota Fujisawa.



He mentioned they paid lower than 10 million Japanese yen for the enterprise, which got here with its web site, reserving methods, and employees. The constructing was not a part of the switch, and he declined to reveal the month-to-month hire.

It is a drastic change from his steady workplace job, the place he labored on only one a part of bigger tasks. Now, as a small-business owner, Fujisawa has extra freedom to form all the operation and determine the place to take it subsequent.


A photo of the guests.

Fujisawa says he appreciates the chance to work together with visitors from throughout Japan and the international stage. 

Provided by Kota Fujisawa.



“My earlier work was primarily desk-based, however I now spend way more time on-site and have extra alternatives to speak immediately with a variety of vacationers,” Fujisawa informed Business Insider.

Still, there’s a balancing act: Taking over a longtime enterprise means deciding what to protect and what to remodel.

“If we modified every part, it will turn out to be a very completely different place,” he mentioned.


The interiors of the guesthouse.

For Fujisawa, operating the guesthouse means honoring what longtime visitors cherished whereas making the modifications wanted to hold it ahead. 

Provided by Kota Fujisawa.



Getting a foothold in a brand new business

Beyond handing over whole companies, succession platforms may also assist aspiring entrepreneurs achieve entry to the development projects they should get began.

For Takayuki Otawara, a 29-year-old former civil servant in Miyazaki, it opened a path into farming regardless of his lack of agricultural expertise. His curiosity in cacao farming started throughout a anxious stretch at work, when he found craft chocolate and fell in love with it.

“I had by no means farmed earlier than,” Otawara informed Business Insider. “The solely factor I had ever grown was a small tomato plant for a primary-school challenge.”


A man posing with his crops on his farm.

Takayuki Otawara wished to begin his personal farm, regardless of having no agricultural expertise. 

Provided by Takayuki Otawara.



His dad and mom initially opposed his choice to depart a steady authorities job for farming. His associates, although, had been extra encouraging. “They principally thought it sounded attention-grabbing,” he mentioned.

To get began, Otawara wanted a greenhouse and farmland, neither of which his household owned. After struggling to search out one via native farmers, he turned to Relay and located an inventory from a strawberry-farming household seeking to reduce their operations as they acquired older.

Under a enterprise succession settlement, Otawara purchased a greenhouse and irrigation tools from the unique homeowners for 3 million Japanese yen.

He used the amenities to begin his personal farm, the place he now grows cacao alongside strawberries, bananas, rice, and different crops.


Strawberries he harvested from his farm.

Otawara did not take over the enterprise; as an alternative, he used the amenities to launch his personal farm. 

Provided by Takayuki Otawara.



He is on the farm daily, the place his work begins at 6 a.m. and infrequently ends round 7 p.m. He is often in mattress by 10 p.m.

The work is extra demanding than his former workplace job, which got here with weekends and public holidays off. However, farming has given him a form of satisfaction he by no means discovered as a civil servant.

“The work I put in comes again to me immediately as outcomes,” Otawara mentioned. “In the federal government, you will have a clearer thought of what your wage and profession will seem like till retirement. Now, how a lot I do and the way a lot I earn can change. I discover that thrilling and rewarding.”





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