The Best Hair Products of 2026, Per Consultants and Editors
Welcome to Who What Wear UK’s Next in Beauty Awards 2026. Here, we’re crowning and celebrating the perfect in magnificence, from game-changing business innovators to the tried-and-tested classics that stay mainstays in our rest room cupboards and make-up luggage. To assist us discover the worthy winners, we known as upon our esteemed panel of business specialists, hard-to-please editors and in-the-know influencers, who put every product to the take a look at. We enlisted our judges to doc and share their testing for each product they tried, so you may see all of the winners in motion—in addition to these essential before-and-after outcomes. After a lot washing, styling and reviewing, the outcomes are in. Join us in celebrating one of the best hair merchandise of 2026.
Who What Wear UK Next in Beauty Awards 2026: Best in Hair
Best Hair Dryer
Not all hair dryers are created equal, and Remington’s One Dry & Style Digital Hair Dryer gained over our judges with its vary of attachments and compact measurement.
“I beloved this mini hair dryer,” says Who What Wear UK trend information editor Natalie Munro. “It’s simply as efficient as any bigger one I’ve used, however the compact measurement makes it really easy to work with and retailer. I like all the further parts and located it dried my thick, curly hair rapidly and simply,” she says.
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Best Treatment
Olaplex’s iconic No.3 remedy was already a contemporary hair icon, however its newly relaunched formulation works even higher and quicker to restore frazzled hair.
“Bond-repair merchandise did not exist earlier than Olaplex No.3, and I’d argue the unique remained one of the best strengthening hair remedy on the market up till this relaunch,” says Who What Wear UK magnificence director Shannon Lawlor. “No.3 Plus has noticeably decreased my breakage and made my hair really feel stronger, look more healthy and turn into extra manageable. And all in simply three minutes? A feat.”
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Olaplex
No.3 Plus Complete Repair Treatment
Best Shampoo
(Image credit score: Photo: Rebecca Munroe)
We examined quite a few shampoos this 12 months, however our judges wholeheartedly agree: this is without doubt one of the best we have tried for shiny lengths.
“This shampoo has a refreshing scent and leaves my hair shiny and healthy-looking,” says Who What Wear UK video editor Natasha Wilson. “It lathers rather well, and slightly goes a great distance. It additionally helps tame my friziness, leaving my hair wanting smoother and extra manageable,” she says.
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Color Wow
Money Laundering Hydrating Shampoo
Best Hair Innovation
Our judges had been amazed on the distinction it made to their hair once they added the Hello Klean Shower Head 2.0 to their hair-wash routine.
“This has immediately upgraded my in-shower expertise,” says Who What Wear UK trend author Ava Gilchrist. “The strain is agency however light, and I do know that with every wash, the filter is doing its job in eradicating any harsh qualities that may harm my hair,” she says. “Not solely does it look extremely luxe in my rest room, nevertheless it’s made my hair really feel softer and look smoother. I’ve had so many compliments on my locks since switching to it.”
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Hello Klean
Shower Head 2.0
Best Hairbrush
Overachieving in each type and performance, La Bonne Brosse gained over our judges with its luxuriously crafted, gorgeously designed brushes that elevate any dressing desk.
“La Bonne Brosse is just like the Rolls-Royce of hairbrushes,” says Who What Wear UK editor-in-chief, Jane McFarland. “Not solely does it look extremely stylish (the vary of colors is completely divine), however the boar bristles really feel light for extra delicate scalps, and I’ve been capable of go longer between hair washes—probably on account of higher oil distribution.”
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La Bonne Brosse
N.01 The Universal Shine and Care Hairbrush
Best Dry Shampoo
(Image credit score: Photo: Rebecca Munroe)
New dry shampoos could come and go, however Living Proof is, effectively—residing proof that generally you simply cannot beat a basic.
“There are few dry shampoos that rival this cult product,” says Who What Wear UK magnificence editor Eleanor Vousden. “It actually does assist make hair appear and feel cleaner, and the scent additionally makes my hair odor refreshed. It provides a pleasant quantity enhance to the basis and would not make your hair really feel prefer it’s too stuffed with product, so it is useful to tide you over for a day or two between washes. As dry shampoos go, this stays the most effective on the market,” she says.
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Living Proof
Perfect Hair Day Advanced Clean Dry Shampoo
Best Wet-Hair Styler
Only the perfect hair instruments really earn their place in our judges’ haircare routines, and the Shark Silkipro Hair Straightener + Dryer outperformed on all hair sorts.
“This is game-changing,” says Alisha Dobson, managing director at Bleach London. “The route of airflow and the warmth plate make the management and the end unbelievable. This actually fits all hair sorts however is a straightforward promote for curly women. Quite a lot of instruments aren’t capable of obtain the strain wanted for totally styled curly hair from Type 3, however this one actually fills that house. I’ve already had a consumer purchase it after me yapping about it,” she says.
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Shark
Silkipro Hair Straightener + Dryer
Best Product for Braids
(Image credit score: Photo: Rebecca Munroe)
Cécred’s progressive Scalp Refreshing Spray has turn into a mainstay in a number of of our judges’ haircare routines to maintain their scalp feeling snug and refreshed.
“Whenever I am going to the health club, I exploit Cécred Scalp Refreshing Spray to refresh my scalp and protecting coiffure between washes,” says Who What Wear UK senior trend and wonder branded content material editor Felicia Pennant. “It smells spicy—virtually minty—and tingles for a short while after software, however I prefer to suppose meaning it is working. The bottle has nice shelf attraction, and the elongated nozzle is a game-changer as a result of you’ve extra management over the place you spray the product, and I’m aiming for my partings,” she says.
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Cécred
Scalp Refreshing Spray
Best Straightener
(Image credit score: Photo: Rebecca Munroe)
GHD has dominated the hair-straightener recreation for many years, but it nonetheless builds upon its expertise to convey us the simplest hair instruments round.
Its latest launch, the Sculpt Interactive Hair Straightener, adapts in actual time to your hair to ship the correct amount of warmth for you, leading to much less harm and completely styled hair. “The concept behind this product is genius. As a hair straightening iron, it really works effectively and is light-weight, too,” says Alisha.
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GHD
Sculpt Interactive Hair Straightener
Best Serum
Any hair product that guarantees to take care of the lifespan of a blowdry or type has our consideration, and Tresemmé’s Thermo Sculpt Memory Hair Serum delivered on its promise amongst our judges.
“I like that this product is greatest utilized to moist hair. This made it a seamless step in my hair-drying routine,” says Natalie. “It felt nourishing and hydrating, prefer it protected my frizzy hair even when utilizing excessive warmth to dry, in addition to a hair straightener,” she says.
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Tresemmé
Thermo Sculpt Memory Hair Serum
Best Conditioner
A conditioner could make or break your hair wash, and our judges examined a number of formulation.
But no different impressed us greater than Maria Nila Head & Hair Heal Conditioner, which left our hair delicate and silky from root to tip. “It felt superb in my hair right away, and it smells very nice. Once dry, my hair remained delicate and appeared so shiny and wholesome,” says Who What Wear UK ecom analyst Sophie Cookson.
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Maria Nila
Head & Hair Heal Conditioner
Best Hair Oil
Aside from wanting lovely on our dressing desk, there’s quite a bit our judges beloved about this nourishing hair oil.
It provides simply the correct amount of hydration with out feeling heavy, shields from warmth and smells completely heavenly. “I really like this product. Everything it does is implausible,” says Alisha. “The odor is great; it lasts however is gentle within the hair. It’s lovely on curls, too, including hydration, shine and definition.”
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Eilōdi
Nourishing Hair Oil
Best Styling Product
With a whole lot of hair-styling lotions to select from, our judges appreciated this multi-tasking product, which really does all of it.
“Ever since this product launched, I’ve refused to be with out it,” says Shannon. “It is the one most spectacular multi-tasker round—whether or not I need a slicked-back look, air-dried coolness, shiny curls or lived-in texture, this cream does all of it,” she says.
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Hershesons
Almost Everything Cream
Best Hair-Growth Product
Our judges are sceptical of “miracle” hair-growth merchandise; nonetheless, Rhute’s Density + Repair Hair Growth Scalp Serum offered seen outcomes for our panel of specialists, noting hair development and a calmer, more healthy scalp.
“This excelled at maintaining my scalp feeling and looking out wholesome, while additionally encouraging new hair development,” says Who What Wear UK magnificence contributor Perdita Nouril.
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rhute
Density + Repair Scalp Serum
Best Scalp Product
(Image credit score: Photo: Rebecca Munroe)
K18’s FutureIQ Biomimetic Hair Longevity Serum is without doubt one of the most spectacular and progressive scalp merchandise we have seen, serving to to deal with hair greying, shedding and thinning.
“I want I’d taken before-and-after images, as a result of the hair regrowth round my temples I’ve had since utilizing this has been insane. Even my hairdresser couldn’t consider it,” says Perdita. “I really like how simple it’s to make use of, and that the formulation doesn’t weigh my hair down or intervene with styling.”
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K18
FutureIQ Biomimetic Hair Longevity Serum
Best Curly-Hair Product
When our judges uncover a fantastic curl product, they keep loyal to it. And Curl Jar Curl Activator does all the pieces it guarantees, from defining curls and including root carry to offering maintain and shine.
This is a hard-working curl cream that deserves a spot in your routine. “This is a implausible product. It actually does what they set it out to do,” says Alisha. “I’m an avid every day restyler, and with this, I discover the curl form lasts with little to no frizz. I attempted it on a number of curl sorts and loved comparable outcomes,” she says.
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Best Hair Supplement
Looking after our hair from the within out has by no means tasted higher.
The Wellthy by Boots Hair Grow Chewable Hair Formula Gummies include horsetail and bamboo extracts, biotin, zinc and selenium, which work in tandem to help stronger and more healthy hair development from the basis. This is one hair complement that we actually appeared ahead to taking, due to its scrumptious raspberry flavour.
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Wellthy by Boots
Hair Grow Chewable Hair Formula Gummies
Best Eyelash Serum
Our judging panel have examined quite a few eyelash serums within the pursuit of longer lashes, however UKLash’s Eyelash Serum got here out on high with its efficacious formulation that grows your lashes to their full potential, leaving them wanting stronger, longer and fuller.
“I believe that is the best-performing and greatest value-for-money eyelash serum in the marketplace, and I’ve tried all of them,” says Shannon.
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Best Hair-Colour Product
Whether you need to add a wholesome gloss to your hair or dip your toe into a brand new hair color, Glaze Supergloss therapies are a good way to revive your hair color with out the necessity to go to the salon.
“I actually like these hair glosses,” says Eleanor. “They’re a good way to experiment with a brand new hair color, or simply add a wholesome shine. I’ve frizzy and uninteresting hair, and these positively assist make it slightly shinier. They go away my hair feeling delicate and manageable, too.”
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Best Hair Enhancements
The international stage of hair enhancements and extensions might be tough to navigate, however our panel of judges rated Remi Cachet’s Elegance Injection Tape Hair. And with an entire vary of lengths and hues, it is easy to discover a good match.
“These are nice extensions, from the hair high quality all the way down to the density,” says Alisha. “The tapes are light-weight and versatile, and are a implausible worth.”
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Remi Cachet
Elegance Injection Tape Hair
Best Professional Scalp Treatment
As we pay extra consideration to our scalp care, it feels apt to recognise the improvements throughout the remedy house which can be serving to us obtain a calmer, more healthy scalp, and the HydraScalp with Keravive Peptide Complex remedy does simply that.
“The expertise used may be very fascinating and progressive, and a very satisfying a part of the expertise was with the ability to see the particles that had been faraway from the scalp on the finish of the remedy,” says Natasha. “The remedy was way more stress-free than I initially anticipated; my scalp felt way more hydrated, and my hair felt recent instantly after the remedy.”
Best Professional Hair Service
Last however actually not least is the skilled hair service that blew our editors away. Using the ability of cryotherapy, Hair.TOXX Cryotherapy bestows a shiny shine upon your hair while boosting its power.
“This remedy impressed me,” says Who What Wear UK deputy magnificence editor Grace Lindsay. “The entire salon expertise is so informative, and can also be fast and straightforward for an expert remedy. I like that it minimises frizz while nonetheless maintaining your pure hair sample, not like therapies just like the Brazilian blow-dry. I positively seen a distinction in the best way my hair each appeared and felt, and I additionally like that you just get to take merchandise house to assist extend the outcomes,” she says.
