Why Victoria’s Secret Chosen Kylie Jenner to Wear the Iconic Fantasy Bra at 2026 Runway Show


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Kylie Jenner was chosen to put on the fantasy bra on the 2026 Victoria’s Secret Fashion Show on Sunday (October 18) held at Sony Pictures Studios in Culver City, Calif.

The 29-year-old make-up mogul and actuality star strutted down the runway within the iconic look, which is often worn by an Angel!

Now, a VS government is explaining why they selected Kylie for this huge honor this yr.

 Kylie Jenner walks the runway for the Victoria's Secret Fashion Show 2026 on October 18, 2026 in Los Angeles, California.

Why Kylie Jenner Was Chosen to Wear the Fantasy Bra

Victoria’s Secret chief inventive officer Adam Selman defined to Vogue, “Kylie actually extends past vogue, past tradition, past TV, past one singular factor. That’s the very same factor that we do. Like, the present is so huge, it’s true leisure, and I believe that she is a superb catalyst for that.”

He continued, “She’s actually created her personal tradition, which—how many individuals can say that? I believe it’s an fascinating pairing that we’re giving the followers: we’re giving them what they need with this wonderful Fantasy Bra, and we’re going to place it on an surprising expertise who has a large following and big cultural impression. I believe it’s enjoyable. I believe it’s actually joyful, and I believe it’s enjoyable to have fun otherwise that folks aren’t going to count on.”

 Kylie Jenner walks the runway for the Victoria's Secret Fashion Show 2026 on October 18, 2026 in Los Angeles, California.

More Details About the Fantasy Bra

The Fantasy Bra is estimated to be price $50 million, making it the costliest model to this point.

The design options 4,410 pure diamonds, together with a 75.54-carat yellow heart diamond reportedly valued at $22 million. It took 15 craftspeople greater than 1,000 hours to finish and weighs just below 4 kilos. This yr’s design was created in collaboration with luxurious jeweler Jacob & Co., based by Jacob Arabo.

Scroll beneath to see all of her runway pictures within the Fantasy Bra!

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