Captrust provides $3B Truist group as Hoge bets on worker fairness 

Brett Hoge might have taken private equity cash and launched his personal agency. Instead, the Winston-Salem, North Carolina-based advisor introduced his $3 billion group to Captrust Financial Advisors, drawn largely by the possibility for his workers to personal fairness within the mega-RIA big.

The Hoge-Barrett Group, which had operated inside Truist Investment Services, has joined Raleigh-based RIA Captrust, which oversees some $1.3 trillion in whole property below administration and advisement. Hoge’s 13-person group contains six advisors, seven assist workers and a portfolio supervisor overlaying $3 billion in consumer property. Also becoming a member of Captrust are advisors Alex Barrett, Josh Crane, Aaron Spivey, David Peterson, and Harry Cross.

“I feel worker possession creates a fairly highly effective alignment. We wished to take a position alongside folks and leaders we trust, which is Captrust, whereas creating some possession alternatives for the group,” Hoge stated in an interview with InvestmentInformation. “Everybody’s on the identical mission to serve shoppers for the subsequent 10, 20, or 30 years.” 

Equity enchantment

Every Captrust worker has a pathway to fairness, and simply over 68% of the agency’s greater than 2,000 workers at the moment maintain a stake, in response to Scott Matheson, Captrust’s managing director and head of consumer options.  

“We put our cash the place our mouth is by way of our fairness. We share fairness as part of the consideration of acquisitions, in order that we’re in truth companions from day one,” Matheson informed InvestmentInformation. 

Outside traders maintain vital stakes in Captrust too. Carlyle took a minority growth stake in the firm in 2023 and has a seat on the father or mother firm’s board. GTCR, which first invested in 2020, nonetheless not directly owns greater than 25% of Captrust, in response to its SEC disclosures. 

Equity is a recruiting lever throughout the advisor trade. Schwab analysis discovered that larger RIAs were more likely to offer equity to incoming advisors. 

Passing on non-public fairness

Hoge began his profession in 1999 and labored at Wachovia Securities earlier than becoming a member of Scott & Stringfellow, a Truist predecessor, in 2008, in response to his regulatory report. He stated he weighed launching his personal unbiased agency backed by non-public fairness.  

“We checked out clearly lots of choices. Could have had non-public fairness again myself. We clearly have sufficient scale as a group, however I wished to go to a platform that was prepared for us, was able to ship the sources that the shoppers need,” stated Hoge. 

Building operations from scratch as an unbiased would have delayed the useful resource enhance he wished shoppers to note instantly.  

“I did not need a consumer to have extra of the identical or simply in a distinct look. I wished them to instantly really feel the affect of the sources, capabilities, the whole lot that Captrust is ready to present us,” added Hoge, who turns 50 in March and stated his group’s youngest advisor is round 30 years previous. 

Hoge is registered each with Captrust and with CapFinancial Securities, its affiliated broker-dealer. Captrust’s SEC disclosure brochure says wealth-focused advisors typically spend lower than 10% of their time on brokerage work.

“I attempt to discover expertise after which coach them and practice them,” stated Hoge. “We’re open for trade. We’re going to proceed to develop the present consumer base we have got, so to try this we have got to maintain offering extra proficient advisors that may serve the rising complexity and wishes for shoppers.” 

Most of Captrust’s roughly $1.3 trillion in property is non-discretionary retirement plan cash. Individual and high-net-worth shoppers accounted for about $96 billion on the finish of 2025, in response to its Form ADV. 

Home courtroom benefit 

Hoge-Barrett’s Winston-Salem workplace is Captrust’s seventh in North Carolina, the place it has greater than 580 workers, together with 111 advisors.  

“North Carolina has nice demographic tendencies from a standpoint of trade friendliness and way of life, notably post-COVID,” stated Matheson. “You’ve had lots of people transfer right here.” 

North Carolina drew extra folks from different states than some other state within the Census Bureau’s latest estimates, the state’s price range workplace stated. North Carolina grew by practically 150,000 folks in 2025, making it the state with the third-largest whole inhabitants enhance after Texas and Florida. 

“There’s truthful state tax regimes and affordability that folks care about, along with local weather and livability,” stated Matheson. “So it is a rising state, which implies that there’s folks transferring right here who’re potential shoppers that we are able to serve and assist.”