Shakira units Amazon Music document in Madrid with most-watched stay stream by a feminine artist
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The international broadcast of Shakira’s live performance in Madrid has turn into the most-watched stay efficiency by a feminine artist on Amazon Music, in accordance with Claire Imoucha, head of Amazon Music in Spain, talking in an interview with ‘RTVE’.
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The broadcast allowed viewers to follow the show for free from totally different international locations through Amazon Music, Prime Video and Twitch. The efficiency, held on 3 October, marked a milestone within the Colombian singer’s profession, because it was the primary time one in all her full concert events was streamed stay worldwide.
The manufacturing, coordinated over a number of months between the artist’s crew, the promoter and Amazon Music, deployed some twenty cameras, drones and even a helicopter to deliver the present to hundreds of thousands of viewers.
“Madrid has turn into the epicentre of Latin music, the bridge between Latin America and Europe,” Imoucha mentioned, defending the selection of the Spanish capital due to Shakira’s prominence within the nation and the scale of her music residency. The Amazon Music govt added that Latin and Spanish-language music already accounts for 65% of digital consumption in Spain, a share which, she mentioned, continues to develop.
Shakira and music residencies in Madrid
The efficiency is a part of the Madrid residency of the “Las Mujeres Ya No Lloran World Tour”, linked to ES Latina, which has seen the singer give a number of concert events within the capital since September. The initiative provides to the presence of different main Latin artists in Madrid and strengthens the city’s drive to host international-scale shows.
Amazon Music additionally has in depth expertise with main music broadcasts: it has spent greater than 5 years streaming the Primavera Sound pageant in Barcelona stay to audiences across the globe.
