Teenage Engineering Will Cease Making Synths To Focus On… Whatever It Feels Like

Teenage Engineering, the corporate well-known for its synths, goes to cease making… synths, CEO Jesper Kouthoofd advised High Snobiety. Since most of its products are music or audio gadgets, which means the corporate could stop to be a product manufacturing agency. It will then presumably concentrate on design, although Kouthoofd wasn’t clear about that in his feedback. The article states: 

Kouthoofd tells me that, as a part of a reorganization final fall, he introduced to his workforce he’s planning to cease making synthesizers altogether. The OP-1 is not any exception. Launched in 2011, it put Teenage Engineering on the map and has been central to its success ever since. “Everyone was like, ‘What are you speaking about?’ But I’ve come to the conclusion that, for us, the merchandise aren’t the commerce,” Kouthoofd says. “We might be a lot greater than that.”

Teenage Engineering does have a deep design pedigree on merchandise apart from its personal. The firm was behind the Playdate console and Rabbit R1, and has labored with the smartphone/audio firm Nothing. It’s additionally carried out some well-known one-offs just like the Mayku Multiplier strain former and Impossible Camera, together with some IKEA collabs. 

Redditors who use TE merchandise on the common have been a bit alarmed on the information, notably for the reason that firm was extraordinarily imprecise concerning the timeline. Whatever Teenage Engineering does could take awhile to germinate, although, based on the article. Talking about one necessary venture “which will change our on-line lives”, he advised High Snobiety that “a few of [these upcoming projects] will not be launched for 5 to 10 years.”