Nura // Undertaking rebrand: Nura

After a one and a half year selection process, the brand new identify of the working system previously recognized postmarketOS has been introduced during the mystery talk of our very personal convention. From now on this mission is called Nura!

Nuraghe from Macomer
by Sailko, CC-BY-3.0

Nura comes as an abbreviation of Nuraghe, that are historic (3000 BC and older) granite buildings present in Sardinia in Italy, a lot of which nonetheless stand right this moment. The deeper that means is the steadiness and the resistance to millenniums, which inserts nicely with the our mission as the thought has been from the begin to maintain gadgets our OS runs on helpful for a very long time. The identify was contributed by Davide Depau as a part of our preliminary request for group contributions for the brand new identify. Thanks so much Davide!

Why are you renaming the project?

Through the years, most members of the staff have skilled difficulties doing outreach for “postmarketOS” because of the complexity of the identify. The identify is lengthy and could be very arduous to pronounce in lots of languages. This additionally has the implication that it will get very arduous to recollect in those self same languages.

The capitalization can be grammatically awkward, with lower-case “p” and “m” however upper-case “OS”. We have seen Postmarketos (PostMarketOS?, PostmarketOS?, post-market OS?) written in too some ways, which is complicated to each the reader and the author.

Finally the identify is descriptive. Although that may assist individuals perceive what the mission is about, it additionally limits the scope of the mission in ways in which had been out-of-touch with actuality way back, for instance when PINE64 bought PinePhones with postmarketOS pre-installed. What was initially an asset, turned a legal responsibility in any case these years. The identify being descriptive additionally means it can’t be trademarked. We imagine emblems could be vital, because it permits the mission to guard customers towards fraudulent makes use of of the identify, or customers clearly misaligned with the mission objectives. A trademark for the brand new identify has already been crammed.

All in all, “postmarketOS” has served us very nicely, it introduced us to the place we at the moment are, and can all the time be a part of our historical past. At the identical time, we imagine that to make the mission higher recognized exterior the hacker group, a rename to a reputation with much less that means and simpler to jot down, pronounce, and bear in mind can be of good thing about the mission.

Is the logo going to remain?

Yes, we actually like the brand and its reference to our mission, and we do not see a necessity for a change, whatever the rename.

You announced the initial change in March 2025, and it’s now past mid 2026, why did it take so long?

Changing one thing that’s core to the mission identification, like its identify, just isn’t one thing achieved frivolously. Our initial process didn’t produce the consensus that we anticipated, so we got here up with new approach that resulted on this new identify. We have additionally been ready for trademark legal professionals, and ultimately it made sense to attend some weeks to announce it at our conference.

Why is the new domain Nura.eco instead of Nura.org?

Although there isn’t a public web site in Nura.org, the area is taken. We despatched a suggestion to the proprietor by way of a dealer, however the proprietor didn’t contemplate promoting it for an affordable worth. We appeared for options and located the eco area, which we like much more now! Eco is brief for ecology and the meant use is: “.eco is open to organizations, companies and folks dedicated to constructive change for the planet”. The .eco area has robust policies which forestall abuse of the area for greenwashing, including one other layer of accountability. It simply suits completely with our mission and objectives.

How was the new name chosen?

A range staff composed by Pablo, Pan, Ranny, and Sriram Ramkrishna (thanks all!) was tasked to pick out good names that may meet the factors from the 300+ the group shared with us. The staff did a number of rounds by way of the record, evaluated execs and cons of various names, and got here up with a proposal of 4 names for the staff to select from. Those names went by way of additional triaging to verify it did not have very problematic connotations in as many languages as we may discover audio system, from all continents. All of them handed the factors, and the place put to a vote inside the staff utilizing range voting. Nura was the identify with the very best worth, and obtained a 0.4 imply for a vote between -2 and a couple of. It was subsequently chosen as our subsequent identify.

Are you doing any other changes to the brand than the name?

Yes, there are some small updates to the brand! Ranny recognized and glued some small design inconsistencies within the brand, and we used the identify change as a possibility to replace it too. Due to barely extra spacing between the arrows, it’s now a bit extra legible from additional distances. Furthermore it’s also now mathematically constructed, so anybody can reproduce it!

Why am I still seeing “postmarketOS” used in multiple places?

The renaming of all user-facing strings would possibly take some time. If you discover a spot the place we missed one thing, any contribution within the type of Merge Requests to replace it to Nura can be tremendous useful. If you discover it’s taking some time to replace, and also you would not have the abilities to replace it, opening points to remind the staff would even be welcomed.