Alzheimer’s Association Ties Collectively Branding, Fundraising
The Alzheimer’s Association has chosen constituent expertise administration agency Moore as its model company of file. The Chicago-based nonprofit chosen Moore to guide technique, inventive and media for its model. The group’s full identify is Alzheimer’s Disease & Related Disorders Association.
The choice expands Moore’s work with the Alzheimer’s Association, which has been the company of file for the nonprofit’s fundraising.
The group reported $457.24 million in turnover for the fiscal 12 months ended June 30, 2025, up $13.3 million from its earlier fiscal 12 months, on gross receipts of $612.6 million. Contributions and grants elevated $10 million to $445.1 million, in line with knowledge on the group’s federal Form 990. Investment revenue elevated $1.1 million in the course of the interval.
The Alzheimer’s Association reported whole property of $523.7 million., down roughly $2 million and whole liabilities of $212.7 million, down $7.5 million from fiscal 2024, in line with Form 990 knowledge.
Moore will oversee all model inventive growth, paid media planning and supply, and advertising throughout the group’s grasp model and key nationwide initiatives. Moore may also assist choose medical and scientific analysis communications, product launches, and model distinction campaigns to strengthen the Association’s management in mind well being and to serve these affected by Alzheimer’s illness and all different dementia, in line with an announcement from Moore.
“Were dedicated to delivering a transparent, constant expertise for the communities we serve, from people with Alzheimer’s and dementia and their households to individuals eager to take constructive steps in the direction of their mind well being to researchers, advocates, volunteers and donors,” Kim Postulart, chief advertising officer for the Alzheimer’s Association, stated by way of an announcement. “Aligning the Alzheimer’s Association model and fundraising with Moore permits us to speak our mission extra successfully, strengthen engagement throughout each touchpoint, and advance our mission. Moore’s built-in experience and breadth of capabilities made them the suitable selection to guide us into the longer term.”
The Alzheimer’s Association is a number one voluntary well being group devoted to mind well being and Alzheimer’s care, assist, analysis and advocacy.
“We’re honored to be chosen as the expansion engine for the Alzheimer’s Association model, supporting one of many planet’s most revered well being organizations,” Gretchen Littlefield, CEO of Moore, stated by way of an announcement. “Today’s main purpose-driven organizations acknowledge that sustainable development comes from creating one related constituent expertise that strengthens relationships. Through an built-in technique, we’ll assist amplify the Association’s management, develop its attain and speed up mission affect.”
