Vegas Child! Red Cross, Metallica Unveil Immersive Experience
(picture from http://redcrossblood.org/Metallica)
Following the success of a collaboration that kicked off final 12 months, the American Red Cross and Metallica have once more joined forces with an all-new, unique expertise for blood donors.
Beginning September 28, followers can provide blood on the Red Cross x Metallica Blood Donation Experience, sponsored by Delta Air Lines, at Fashion Show Las Vegas on the Las Vegas Strip. The expertise shall be open by means of March 19, 2027, giving followers a chance to offer blood through the band’s residency in Vegas.
The immersive pop-up brings followers a backstage-inspired expertise with the flexibility to take a seat behind a duplicate drum set much like one utilized by Metallica founding member Lars Ulrich. Additionally, all those that give blood will obtain a limited-edition T-shirt designed by Squindo, whereas provides final, and shall be mechanically entered for an opportunity to win the identical duplicate drum equipment, constructed by TAMA and much like one made for Ulrich for Metallica’s WorldWired Tour. Full phrases and circumstances may be discovered at RedCrossBlood.org/Metallica.
Donors may even have the possibility to get pleasure from refreshments post-donation on the Delta Backstage Lounge, courtesy of Delta Air Lines. As a longtime blood accomplice of the American Red Cross, Delta is offering the help that offers donors the possibility to participate on this distinctive expertise.
But behind the music and fan expertise is a reminder of why blood donation issues.
In 2021, Jamilah Bourdon was hit by a truck whereas driving her bike. She awakened within the hospital with life-altering accidents, together with the lack of her proper leg, and an extended street to restoration. Jamilah underwent 13 surgical procedures and obtained 5 blood transfusions throughout greater than two months within the hospital.
During that point, she discovered power in an sudden place: Metallica’s music. “I didn’t have entry to music for the primary month, so I replayed ‘One’ in my head,” Jamilah stated. “Metallica for me is a really religious band and a big a part of my therapeutic.”
Jamilah’s story is a reminder that “behind each blood donation is an individual whose life might depend upon it,” Darren Irby, govt director of National Partnerships, American Red Cross, stated through an announcement. “What makes this partnership with Metallica so particular is its skill to show the fervour their followers have for his or her music into lifesaving motion. Together, we’re giving followers a memorable method to present up for sufferers who want them.”
The expertise builds on a partnership between the Red Cross, Metallica and the band’s basis, All Within My Hands, that has mobilized 1000’s of followers members to offer blood. Since the collaboration launched in April 2025, followers have contributed greater than 25,000 blood donations throughout the United States and about 93,000 donations worldwide.
