Steve Clean Incorruptible
Posted on June 9, 2026 by steve clean
Incorruptible: Why Good Companies Go Bad… and How Great Companies Stay Great, by Eric Ries.
Every now and again a ebook comes alongside that doesn’t simply change your tactical considering, however makes you see the planet otherwise. Reading this ebook is like taking the red pill in the Matrix.
Some will learn this ebook, assume it’s fascinating after which get again to determining to how get their subsequent large spherical of funding or how you can take care of AI disruption of their giant firm.
But what they’ll miss is that that is the ebook that can rebuild the company and startup planet after the next financial crash.
That’s precisely what occurred when Eric’s work, Alexander Osterwald’s work and mine created the Lean Startup. Lean was a neat concept till the dot com bubble crashed and buyers (those that nonetheless had jobs,) had been hiding underneath their desks. Only then had been startups and VCs amenable to a radically new concept about how you can construct new ventures.
The similar will occur right here.
Part 1 is a superb tutorial on how firms morphed from serving the folks to serving solely its shareholders. Worth studying deeply.
Part 2 is the nuts and bolts about what to do about it. How to construct corporations with governance buildings that endure.
Part 3 is in regards to the community impact of constructing this class of corporations. It additionally has a chapter that buries the lead. Eric had the core concepts for the ideas within the ebook in 2019 when he began the Long Term Stock Exchange (LTSE). Never heard of it? Welcome to the membership. Its core analysis was completely proper: public trading floors reward short-termism. LTSE tried to resolve a governance downside with an alternate itemizing. In hindsight it took all of the accrued knowledge on this ebook to grasp what it can take to make significant change.
Its time could come and this ebook often is the catalyst.
This ebook will probably be extra necessary than the Lean Startup ever was – for you, your organization and society as an entire. Read it.
Filed underneath: Customer Development |
