González Byass promotes Murillo to high job
González Byass has named Enrique Murillo, its cross-border trade director, because the wine-and-spirits group’s new common supervisor.
Murillo, who has labored for the Tio Pepe model proprietor for 15 years, succeeds César Sánchez Moral, who led the Spain-based trade for 3 years. His appointment takes impact on 15 November.
González Byass, additionally dwelling to Rioja wine model Beronia and The London Nº 1 gin, mentioned Sánchez Moral was stepping down following the completion of a “strategic plan” the corporate launched in 2023.
Mauricio González-Gordon, the chairman of González Byass, mentioned Murillo’s “deep information of the corporate, his expertise and his robust alignment with our values make Enrique the proper individual to guide this new chapter”.
Murillo joined family-owned González Byass in 2011 as finance director. In 2017, he was appointed CEO of the corporate’s Pedro Domecq Mexico trade unit.
Four years later, Murillo was named deputy common supervisor of the corporate, taking duty for overseeing a two-year strategic plan as much as the tip of 2023.
He was subsequently appointed common supervisor of González Byass’ three way partnership with Grupo Emperador. In January 2023, Murillo grew to become common supervisor of the group’s trade within the Americas Division and, in July final yr, was appointed cross-border trade director.
In October final yr, González Byass indicated jobs at its domestic business were at risk amid plans to “adapt” the organisation’s make-up “to the present market actuality and to make sure its long-term competitiveness”.
Media studies in Spain instructed round 30 roles were to be affected. Just Drinks has requested the corporate to verify the variety of roles on the trade that had been minimize.
In May, reports in Spain mentioned González Byass was in talks with banks over a evaluate of its money owed.
In July, the corporate moved its foremost holding entity from Luxembourg again to Spain. At the time, González Byass mentioned it was making “progress with the transformation course of launched two years in the past to adapt the corporate to the evolving market atmosphere”.
It added: “This plan features a vary of initiatives geared toward bettering operational effectivity, strengthening profitability and adapting the group’s monetary construction to present market situations. The firm continues to function as regular and stays centered on executing this long-term roadmap.”
“González Byass promotes Murillo to high job” was initially created and revealed by Just Drinks, a GlobalData owned model.


