Leset Opens Its 'Dream Closet' in Los Angeles

Leset, the maker of the cool-girl T-shirts you see throughout your FYP, is making a splash in Los Angeles. The trend model, based by Lili Chemla in 2019, simply opened its first-ever L.A. retailer at Palisades Village in Los Angeles’ Pacific Palisades neighborhood. It follows the success of the model’s Bleecker St. retailer in New York City, and that is solely the start: Leset is planning a bigger West Hollywood location for later this fall.

The Palisades Village location got here first due to the sense of neighborhood within the space post-Jan. 2025 fires. (Fashionista heard this from Leset’s neighbor Xirena, too.) “We’ve been extremely intentional about retail and wished to ensure we had been opening shops in locations the place we may actually grow to be a part of the neighborhood, quite than simply including doorways for the sake of progress,” Chemla stated over e mail.

“Palisades Village felt particularly proper as a result of it has this intimate, neighborhood high quality that I really like,” she continued. “I wished the shop to really feel heat, thought-about and simple, and to create a spot the place our buyer may are available usually, uncover one thing new and really feel at residence.” In addition to Xirena, Misa, A.L.C. and Anine Bing are additionally close by.

The retailer’s intimate footprint (learn: fairly small house) and edited-down merchandise are supposed to put the give attention to the garments and really feel like a “dream closet.” It was designed by Phoebe Little, who additionally led the design of the model’s NYC retailer. The assortment consists of the core wardrobe staples (together with the favored The Margo tee and its many iterations), alongside the latest seasonal assortment, per press supplies.

One of the extra distinctive particulars of the shop is the curtain framing the storefront. When it’s drawn closed every night and opened every morning, it provides a residential contact to the house. That cozy feeling is central to how Chemla envisions Leset shops, however don’t count on every new location to be the identical fashion.

“West Hollywood will probably be our second retailer in L.A., and whereas it’s going to have its personal identification, there are specific components that may carry by way of all of our shops,” she stated. “I all the time need our areas to have a residential feeling — heat, intimate and picked up quite than overly designed or historically retail.”

“At the identical time, I don’t wish to copy and paste the identical retailer into totally different neighborhoods,” she continued. “West Hollywood could have a special power that displays its location and buyer, whereas nonetheless feeling unmistakably Leset.” We’re informed the shop may also be a lot bigger, with two ranges of merchandise.

For Chemla, a very powerful objective of increasing into retail is to create areas the place prospects can expertise the model past their telephone screens.

“My dream is for our shops to grow to be an actual expression of the international stage of Leset,” she stated. “There’s one thing actually particular about experiencing the garments in individual — feeling the materials, making an attempt the whole lot on, seeing how the items work collectively and creating an area round them that brings the total international stage of the model to life.”

See extra photographs of the brand new Leset retailer, under.

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